The 7 Most Common Email Marketing Mistakes Businesses Make


The 7 Most Common Email Marketing Mistakes Businesses Make By Katie Harbison One of the cheapest and easiest ways for a company to stay up-to-date with current and potential customers is through email marketing. By finding a program that works well for your company (ConstantContact, Campaigner, etc.), you can reach hundreds of people almost instantly. Email is still considered one ... Read More »

Listen to Danni on Social Media Unscrambled!

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FANGIRL ALERT! Danni is a big fan of the podcast Social Media Unscrambled! She got to be their featured guest earlier this week! Take a listen and let us know what you think in the comments below. To connect with Social Media Unscrambled on social media: Join their Facebook Group, Fans of Social Media Unscrambled. Like the Social Media Unscrambled ... Read More »

How I botched sharing social ROI – and how you can learn from it

tune out roi jargon

By Danni Eickenhorst Early in my career, I worked as a freelance writer for companies who needed ad copy, research writers and web content. As social media grew up, I was growing in my profession as well, and quickly learned the potential power of this medium for my clients. I can proudly say that many of my clients were the ... Read More »

Marketing Consulting: Perspective when you need it most

Marketing Consulting

By Danni Eickenhorst Are you buried under brochures, flyers, and forms, but are not convinced that they are even good for your business? So worried about internal business goals that you’ve lost perspective of the big picture? Do you have a website, a Facebook page, a Twitter account, but no idea what to say? Maybe your progress is stagnant and ... Read More »

2-Session Workshop for Small Business Social Strategies kicks off Aug 7

Social Media School participants on Social Media Day 2014.

By Danni Eickenhorst Our quarterly 2-session lunch-n-learn workshop series for small business brands kicks off on August 7. This limited-attendance series offers a few small businesses the opportunity to sit one-on-one for two session for discussion, brainstorming and social media strategy training. We will discuss how brands can develop their marketing efforts, review case studies and give attendees actionable campaign ... Read More »

3 Key Factors for Brand Advocate Success


By Danni Eickenhorst In my work with local non-profits and small businesses, brand advocate partners have been the “secret sauce” in my marketing success. Tapping into their passion and giving them an outlet to create meaningful impact in an area that they’re passionate about serves both my clients and the advocates involved. When supporters share a message on behalf of ... Read More »

Social Media Day Live. Learn. Luncheon Recap

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This past Monday, June 30th, was Social Media Day and we partnered up with our friends at The Rocket Group in Jefferson City to celebrate! Did you know that Social Media Day was officially declared by Governor Nixon here in Missouri? Read more about this on Mashable! To honor this we worked together across the state to provide a hands-on ... Read More »

Digital Media Course at UMSL


By Danni Eickenhorst Social media has quickly become an integral part of a business’s marketing strategy. It’s a fast, easy way to reach a large audience and engage with current customers. This Fall, I’m teaching a 3-day digital media course through UMSL on Social Media Marketing. In the course, students will learn about : Creating a brand presence Understand the ... Read More »

Using Landing Pages for Lead Generation


By Danni Eickenhorst When running an inbound advertising campaign utilizing Facebook ads, search PPC campaigns or inbound content, we recommend utilizing landing pages to help increase leads generated from your efforts and to help with data segmentation and analysis during and after the campaign. A landing page is a one-page promotional page designed to capture consumer data through a form ... Read More »

Social Media: Same Rules Apply

Facebook branding

By Danni Eickenhorst At Blank Page, we’ve been offering Social School courses for several months now, focusing on basic Facebook and Twitter strategy, advanced Facebook advertising and messaging. In our beginner level courses, the one consistent comment we hear is that people are afraid to blog, confused by Twitter or overwhelmed by Facebook. To each of them, I inevitably say, ... Read More »

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