Expertise: Search Engine Optimization – Google Analytics Certified Inbound Marketing Certification – Hubspot University Social Media Strategy – Hootsuite Certified Strategic Business Planning – Org Studies Degree, Fontbonne University
Background: Growing up, I was easily the most intense and passionate kid in my small town. If I wasn’t walking the streets with a mason jar to raise funds for the MDA telethon or a family in need, I was advocating for a 5K or some other cause that tugged my heartstrings – that I was sure I could impact.
Back then, I wasn’t necessarily tactful or overtly strategic – but I was successful in winning the hearts and minds of the people around me and getting them involved in making a difference too. I like to think that its that same bright-eyed optimism that’s gotten me to where I am today – the unwavering belief that if I can share the story that I believe in, others will get on board and help further the cause.
Today, I am a business and marketing consultant specializing in digital and social strategy for non-profits, the public sector and small businesses. I believe strongly that every client should have a solid business plan before they take it to market. With my degree and background in organizational studies and business management science, I blend my passion for business strategy with my gifts for marketing in order to provide the strongest support for our clients.
I’ve been fortunate in my career to play an active role in making the St. Louis region a better place to live through my marketing work with Great Rivers Greenway, The OASIS Institute, Pakt Community Center, Athleticare Sports Health Foundation, Bike St. Louis, The Trestle, The Salvation Army, United Way of Greater St. Louis and others. To learn more about my work and to flip through my portfolio, click here.
I also serve as a board member for Social Media Club of St. Louis. In this capacity, I am presently overseeing the launch of a new event specifically targeted to help non-profits utilize social and digital media to develop brand ambassadors, and to help them reach and exceed their fundraising goals.
Today, you will still find me mobilizing people for the causes I care most about – but I’ve retired my mason jar, and mastered the digital sphere. Instead of standing on a soapbox, I’m coordinating major media attention. Instead of holding lemonade stands to raise funds, I’m writing powerful content and working with some of the best minds in the region to see that change is realized.
You know the saying… “The more things change…”
Social Media Marketing Excellence Award, 2016 St. Louis HBA, for work on client Hibbs Homes
Top 100 Twitter Influencer – St. Louis Region Evan Carmichael Index, May 2014 through May 2015, October 2015-March 2016
Named one of St. Louis Business Journal’s People on the Move December 2015
Inaugural Leadership Award from Governor Jay Nixon, Recipient Governor Jay Nixon, January 2013