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Why you should have access to your digital marketing channels

Everyone has their own skills and talents, which is why you likely have a specific role within your company that you are quite good at and very much enjoy doing. It’s important to play to your strengths and know when to pass work onto others who are more qualified in that particular area, such as digital marketing. Hiring a social media consultant, marketing firm, or web design company are great steps towards a solid digital marketing plan, but just because someone else is in charge of these channels, doesn’t mean you shouldn’t have access to them.

All too often, businesses contract a digital marketing company and promptly forget all about it. Having confidence in your web designer’s skills is great, but completely checking out of an entire aspect of your business and marketing plan is not a good move. They might be an expert in web design and digital marketing, but you are the expert on your own business. You don’t have to be involved on a daily basis, but there are certain things you should ensure your web design company can offer you.

Social Media Content Editing Capabilities

Sure, a web designer may have a better eye for color schemes and layouts, but the content should come from you. Even if you also contract out for content writing, you should always have easy access to your own website and be able to make minor changes. When hiring a web design company, make sure you request a content management system that allows you to add, edit, and remove content easily without needing to work with code. If you want to publish a blog post about an upcoming event, you should be able to do so quickly, without having to go through your web designer. The same goes for making minor changes such as updates to your business hours, address or phone number changes, or current sales and promotions.

Maintaining content editing capabilities gives you better control over what is shown on your website and also keeps costs and waiting times to a minimum. Consider this – if you have to call or email your web designer every time you need to fix a typo, you will not only rack up more billable hours for the web design company, you will also have to be at the mercy of their schedule, meaning changes could take days or even weeks to go live.

Website Access: Direct contact with your web designer

When it comes to issues you can’t handle on your own, you’ll need to know who to contact. You should always know exactly who is in charge of what when it comes to your website and be able to get in touch with them easily. Some web design companies will have a team working on your site, with each person handling a different aspect of your webpage. In order to streamline communication, you should have access to direct contact information for everyone on the team.

Content Collaboration: Accessing Social Channels

We believe the best social media content comes from the source. Your team has valuable information to share – even if they’re struggling to identify it. Even if hire a social media marketing consultant or marketing agency, be sure to negotiate access to collaborate for authentic team updates on your blog, Facebook, Twitter, or LinkedIn.

Even if you count on someone else to manage the majority of your social media activity, you should always have the logins and full access to every single platform. If you’re having a company event and snap a few photos, you should be able to post them to your Instagram without having to wait on your social media manager. Even if you prefer that most of your posts go through your social media manager, you’ll want to maintain easy access to all of your platforms for convenience, security, and for the sake of accuracy. If you want to change your Facebook cover photo to promote an upcoming event, you should be able to do so. You’ll also want to be able to quickly jump on your accounts should you receive any important messages or complaints from customers.

It’s your company, so you should always have the final say on how you are represented online. Having access to your digital marketing channels is as much about accuracy as it is about convenience, so make sure your web design company works with you and keeps all channels of communication and access open.

Rease Kirchner

reasek@gmail.com
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