Twitter and Google are working together again! Google has started indexing tweets in real time, meaning that your latest tweet will show live in any searches – currently on mobile, ultimately everywhere – as soon as it’s tweeted.
You may have heard the news a few months back that Twitter and Google decided to work together once again after their “breakup” in 2011. To give you the short story, back in 2009, Twitter gave Google full access to their to their tweets (which many call the “firehose”). In 2011, this agreement ended after Twitter’s COO stated that he wanted the company to have more control over their content. Now, after four years, Twitter has put the offer back on the table for many reasons, a main factor being that they realize how much the search engine can enhance the Twitter experience for users who are logged out.
What this means for businesses
When two colossal companies begin to work with one another, it takes time to iron out the details. This deal was made a few months back, and everyone knew that it would take time for everything to fall into place. Now, more than ever, you should be preparing your business’ Twitter account because it can affect your SEO in great ways. Once Google gets its algorithm in place for real time tweet searching, the amount of your tweets Google indexes will undoubtedly increase… as long as you know what Google is looking for.
Tips to increase your SEO via Twitter
Experts speculate that the more tweets indexed by Google, the more traffic will result – especially for active Twitter users and influencers. Those who spend time building their Twitter presence will be rewarded with higher search visibility. The larger a Twitterer’s audience and influence, the more likely you are to have a higher index rate for your tweets.
A few areas to focus on in order to build your Twitter influence are:
- Twitter ads: Consider promoting posts and profile to build followers and interest for your brand.
- Influencers: Twitter is an amazing place to connect with influencers and industry professionals, who can help push your content and profile.
- Hashtags: Harness the power of hashtags to get your content seen by more interested people.
- Quality Content: Create content intended on engagement with your audience – relevant, interesting, timely – the kind of content that invites shares, comments and retweets.
We suggest taking a look at your own clout or “klout” by going to klout.com. This site allows your to connect all of your social media channels to see how influential you are in your field. This is also a great tool to search and identify influencers. Your klout score is certainly something you do not have to live by, but it is good to check in from time to time in order to see how you are doing. Did we mention you also get perks from other businesses that see you as an influencer in their industry?
Now you need to know what other specific things Google is looking for when indexing a tweet. Not all of your tweets need to follow these rules, but make sure that important tweets have these attributes.
- Strong images – be sure that your image fits the preview box Twitter gives, so people are more likely to click on it and engage. Images are known to be engaging, so take advantage of this. Using sites such as canva allow you to create a powerful image with the dimensions already laid out for you!
- Hashtags – including popular industry hashtags will not only increase engagement, but will help in getting noticed by Google as well.
- Strong links – if you are linking to something in your tweet, make sure the link is a source that has a large following and viewership. The weaker the links you refer to in your tweets, the less likely Google will index.
- Length: Some studies claim that 100 characters is your ideal length for a tweet, while others say that longer tweets result in more engagement. Experiment with your content format to see what works for YOUR audience, and then implement your own best practices.
For more specifics on this deal, check out this helpful FAQ. If you need to ramp up your Twitter presence and need assistance, give us a call at 314-300-6675 for a free consultation.