Award nomination for St. Louis home builder marketing campaign
We’re pleased to share that our work has been nominated by the Home Builders Association of St. Louis and Eastern Missouri for our work in social and digital media for St. Louis home builder Hibbs Homes. The award recipients will be announced next month at a reception for the HBA.
In celebration of this momentous achievement, we thought it appropriate to share this case study in home builder marketing, with a recap of our strategy and impact for this client.
Maybe it’s the gorgeous construction and design of each custom home, maybe it’s the team at Hibbs Homes – but this client’s work has been a true labor of love by our team. The passion for this work can be evidenced in our recent “We build the house. You make it a home.” campaign, which rolled out earlier this year.
We began working with St Louis custom home builder, Hibbs Homes, in December 0f 2014, and have worked in partnership with their team since that time on:
- Website creation and launch
- SEO strategy
- Social media marketing
- Content creation
- Public relations
Our Client’s Business Goals
As one of the most successful builders in St. Louis, our client was seeking to continually build his brand presence, without having to continually personally manage his own marketing. In partnership with Kim’s previous marketing consultant, the very talented Melody Meiners, we began developing a messaging and social media marketing strategy that would keep Hibbs Homes top-of-mind for anyone looking to build a new home in the St. Louis region.
Our Marketing Strategy
Based on our research, we believe that Hibbs Homes is the most active and successful builder over multiple social channels in the St. Louis region, including Facebook, Twitter, Pinterest, Houzz, Instagram, and LinkedIn. In 2015, we were able to generate over a half million impressions (565,100) solely on Facebook, Pinterest, and Twitter, 3,811 website visitors, 285 new email subscribers, and 185 new leads for our client through our social media efforts.
Social media is utilized to help individuals become more educated by sharing the Hibbs Homes team’s expert knowledge. It is also used to promote energy efficiency lifestyle practices by sharing on their blog simple ways to help them leave a smaller carbon footprint. Because of the high-quality content we’ve been able to create in partnership with the Hibbs Homes team, their audience looks to them for what’s next in homebuilding. Additionally, Hibbs Homes has been able to educate them about the importance of high performance home building.
Our Home Builder Marketing Impact
By posting our projects as they are built, and great visuals of the finished products, we have been able to gain media attention, new customers, and many of new fans. In 2015, we were able to achieve the following impacts to our business through strategic social media marketing:
- 2,982% increase in website traffic from Facebook
- 3,450% increase in website traffic from Twitter
- 247 new email subscribers
- 180 new client inquiries
Home Builder Social Media Awards
Lastly, by focusing our work on Houzz.com, we have engaged an active community of potential customers and fans nationwide and have achieved their 2015 Houzz Influencer Award and 2015 Design Award. Kim also received the 2016 Best of Design awards in January of this year, based on the portfolios of his design and construction work we’ve featured on Houzz.
Our sincerest thanks to Melody Meiners, Kimberly Rupert, and the entire Hibbs Homes team for their partnership throughout, which made this possible. Special acknowledgement to Taylor Bartley, our marketing project manager, for her dedication and hard work for Hibbs Homes.
Danni is one of the top social media strategists in the United States, having been nominated for multiple awards for her strategic digital marketing efforts. She recently launched her online course for small business owners, Universal Marketing Theory, and serves as a marketing and business coach for businesses of all sizes. Read more about Danni’s impressive career, including an award from Governor Nixon, successful election outreach, and her coverage of a major national disaster here. Feel free to reach out to Danni with questions or to have her speak at your next event.