Advertising is often directed at consumers rather than to other businesses. However, Business to Business (B2B) marketing is a great way to sell a product or service to another business so that sales can be made in larger quantities and require a more significant financial investment and commitment from the client. If your business has a product or service that could be of great value to other businesses, connecting with other companies could rapidly ramp up your sales and income.
Of course, B2B advertising is very different than marketing directly to the consumer. It’s important to understand what your target businesses are looking for, and how to make it easy for them to find you. In the past, B2B advertising and marketing was focused on person-to-person interactions and relationship building, but it has evolved to include more data tracking and a lot more research before a sale is even attempted. The Blank Page team can help you do the research and gather data so that your B2B efforts have a much higher success rate.
Content is one of the best ways to attract potential new clients and grab their interest. You can use your website and email newsletters to provide detailed information about the products and services you offer, which will lessen the need to have your staff chatting up businesses 24/7. Our team can work with you to create creative infographics, articles, videos, and more that will show off everything you have to offer. We will also put a heavy focus on Search Engine Optimization (SEO) and ensure that every piece of content you put out there is optimized with targeted keywords, thus increasing your visibility in online search results.
Social Media is an often overlooked but valuable tool for B2B advertising. Our team can help you build up your social networks such as LinkedIn as well as networks more targeted to your specific industry. By honing in on the professional networks that best suit your products and services as well as building up a targeted customer base, we can help you cultivate lucrative business relationships.
Interested in how we can help your B2B marketing? Contact us and we will send you a sneak peak of what it is like to work with Blank Page Consulting.