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nonprofit marketing social media cheat sheet 2016

My Social Media Cheat Sheet for Nonprofit Marketing

By Danni Eickenhorst, Marketing Consultant

Today, I’m preparing to speak in front of a UN of sorts – the global gathering of missionaries and representatives of Lutheran Hour Ministries. The group will be gathering today to focus on how to better tell their story as a nonprofit with scores of representatives living in so many areas of the world.

In preparation for the event, I updated my handy-dandy social media cheat sheet that I often give to nonprofits and other organizations that have people in far-flung places contributing content for one central purpose. I recall my days at The Salvation Army, working to coordinate the branding and content of many different locations that all had their own Facebook pages and accounts – and remember what a struggle it could be to manage both the strategic mission and message – let alone the performance of the content.

So, today, I wanted to share a quick checklist that often share with friends, clients and colleagues in this situation – and NO, you don’t have to sign up for my email list to get it. Just be sure to share it with your friends that can use it!

Do you have more tips I should add to the list? Comment below! Share the wealth of your knowledge and experience so that others can grow with you.

Best of Luck!

D


 

Facebook Tips

Need More Engagement (Likes, Shares, Comments)?

  1. Experiment with shorter posts versus longer posts to see which resonates with your audience.
  2. Use hashtags but use them sparingly. They can garner you up to 60% more activity on Facebook – but only use 1-2.
  3. Posts that contain images get an average of 37% more engagement than text-only posts.
  4. Take advantage of the new slideshow tool within Facebook to create videos quickly – and to boost engagement.
  5. Ask questions. This can bump the activity on a post by 23%. Tip: Have employees and volunteers start the responses and engagement to get the ball rolling.
  6. Get your employees and volunteers to engage daily on pages.
  7. Pages see the most engagement for posts that are happy, hopeful and upbeat on Fridays. In fact, you can see up to a 10% boost by sharing these on Fridays 1:00 to 4:00 pm.
  8. Best times & days vary by page & audience, but statistically, these might be best for Facebook:
    1. 12:00 – 1:00 pm on Saturdays and Sundays
    2. 3:00 – 4:00 pm on Wednesdays
    3. 1:00 – 4:00 pm on Thursdays and Fridays

Want to Grow Your Audience?

  1. Determine who you want to reach and develop a targeted ad campaign in Facebook targeting that exact person.
  2. Get your employees and volunteers to engage daily on pages, to share posts periodically.

Twitter Tips

  1. Make friends. Get into conversations with local advocates. Watch local hashtags. Be conversational. Retweet these friends and they’ll be more likely to do the same.
  2. Use hashtags.
  3. Try tools like Crowdfire to help you find targeted followers. These tools can check the followers of your strongest “competitors” (or “complimentitors”!) showing you who to focus on engaging with first. If you use Crowdfire, identify your strongest competitors on Twitter and then use the “Copy Followers” tool.
  4. Promote blog content on your Twitter feed and vice versa – embed tweets in your blog to get people to discover the unique content you have available on Twitter.
  5. Participate in live Twitter chats.
  6. Best times & days vary by page & audience, but statistically, these might be best:
    1. 12:00 pm to 3:00 pm Monday through Friday
    2. 5:00 pm to 6:00 pm on Wednesdays

Instagram Tips

  1. Use hashtags. Try “Tags for Likes” app on smartphones to find most popular hashtags for a given category. When adding hashtags, use synonyms or related words if appropriate. (i.e. #laptop, #tablet)
  2. Far and away, Instagram is a visual storytelling platform. Mix photos and videos – come up with creative ways to tell stories, parables, anything that gets out your core message.
  3. Instagram’s Explore feature allows you to find trending hashtags such as #LoveWins, #FullMoon, etc. These are timely and will get higher engagement.
  4. Add a strategic link in the bio to take people to the place where you can measure engagement or success.
  5. Cross-promote other community partners that are active on Instagram by tagging them in the post or “checking in” at their location when you post.
  6. Use Canva (now on mobile too!) to create branded quotes and images that reflect your brand and make it memorable. Aiming to bolster a specific hashtag? Embed it as a watermark on your picture.
  7. Best times & days vary by page & audience, but statistically, anytime Monday through Thursday except 3:00 to 4:00 pm seems to work well on Instagram.
  8. Quotes and inspirational content perform well on Instagram.

Are you in need of training or hands-on social and digital marketing support for your nonprofit? Reach out to our team at Blank Page Consulting. We manage nonprofit marketing campaigns, work to train their in-house teams to execute on marketing, and help them achieve their mission through their marketing. Click here to contact us.

How much should you spend on Facebook Ads?

 

This simple, logical formula will help you plan your social ads spend.

Facebook advertising offers a relatively low cost, highly effective form of advertising. For many growing businesses, Facebook ads is the most powerful advertising method available, as it allows for clear measurability, and access to very targeted audiences at a relatively low cost.

While there is no one-size fits all formula to help a business calculate their budget for a Facebook ads spend, we have created a formula below that will help businesses begin to set concrete marketing and spending projections for their efforts.

A Few Helpful Statistics to Note:

  • Average Facebook Ad Click-Thru Rate: 0.9%
  • Average Website Conversion Rate 1.0%-10.0%
  • Average Facebook Cost Per Click $0.64
  • Average Facebook Cost Per 1,000 Impressions: $5.99
  • 6 to 8 touches to make a sale
  • Conversions with remarketing is 4x higher than native efforts

(Source)

Step 1: Determine your goal for Facebook Advertising

Are you looking to build brand awareness? Consider measuring impressions or reach. Are you seeking to get online conversions such as contacts, sales, or sign-ups for your email list? Measure things like website click-thru. (Click here to view our guide to measuring marketing success for more measurement ideas.)

 

Step 2: Gather Data

You’ll need to find the following pieces of data about your own marketing:

  • How many visitors does it take to convert (contact or email sign-up) on your website?

Configure Google Analytics Goals to determine this. If you don’t have that figure, assume a 1-3% conversion rate for initial estimation purposes. If you get direct sales through your site, you’ll want to adjust your numbers below to accommodate.

  • What is your sales process conversion rate for individuals who contact you or sign up for your email list? Once someone signs up for your email list or contacts you, what is the likelihood that they will become a customer or client?
  • How much valid (non-spam) traffic does your website receive each month from sources other than Facebook, such as Google, referral traffic, or email marketing?

 

Reverse Engineer Your Path

Let’s say that you’ve decided your business requires 10 sales per month. You’ve gathered your data and figured out that:

  1. You have a 1% conversion rate on your website. Therefore, for every 1,000 visitors that you receive, 100 of them sign up for your email list or contact you for more information.
  2. You have a 25% sales process conversion rate. For every 100 people that sign up for your email list or contact you, 25 of them become customers or clients.
  3. You receive 500 visitors per month from sources such as email, search engine traffic, and referrals.

From this data, you can glean that it will take 1,000 qualified visitors to achieve 10 sales per month. (Note: this will strongly depend on your sale process, but this should bear true, as it is based on your historic performance data.)

Now…

  • 1,000 Visits Per Month x 1% Conversion Rate=100 contacts per month
  • If, of 100 contacts, 10% end in a sale – 1,000 visitors should yield 10 sales per month.
  • If you get 500 visitors per month from sources such as email, search engine traffic, and referrals, you will need an additional 500 visits from qualified, interested parties.
  • Facebook Ads yield 0.9% click-thru rate. Therefore, it will take 55,555 website impressions to achieve 500 qualified website visitors to bring you to that goal of 1,000 qualified website visitors each month.
  • Average cost per 1,000 impressions = $5.99
  • Therefore, $329.45 per month would be the LOW end of your budget, assuming that your visitors are warm, well-qualified, well-targeted leads. This is assuming that you can convert someone in just 1 impression or interaction, because they are already familiar with what you have to offer. Remember that earlier statistic, 6 to 8 touches to close a sale…
  • If your audience is not established and has not had any interactions with you in the past, you will only be reaching non-fans to sell, drive traffic, and grow your lists. That is less effective and more expensive than targeting fans who expect (and desire) to see your content. You will need to multiply the number above times 6 or 8 in order to engage each individual enough to get them to convert. Therefore, you can expect that the HIGH end of your budget would be $1,976.70 to $2,635.60 per month

 

Ways to reduce your cost

The numbers above may seem impossible to budget for. Remember that over time, you can reduce your cost by keeping your audience engaged. You can also reduce your cost through retargeting (which has been shown to be up to 4x more effective, and 50% less expensive than ads without pixel retargeting). Here are other ways that you can reduce the cost of your Facebook ads spend:

  • Quality targeting
  • Long-term relationships with a warm and active audience
  • Retargeting with Facebook Pixels (increase conversion by 4x, reduce cost by as much as 50%)
  • Increase traffic from other sources by improving your search rank, email quality, and referral traffic

If you’re looking for other ways to grow your business through a comprehensive strategy, consider our small business coaching program, available to businesses nationwide. Click here for more information on marketing and business coaching.

If you want to learn more useful information like this, consider our Liftoff Business classes, available in person (in St. Louis) or online. Click here to view our schedule.

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Measuring marketing success

Marketing Metrics ROI

Click the image for a printable PDF.

Connecting Marketing Metrics + Business Goals

 

Tying your marketing efforts to your business goals is a critical and often overlooked step in the creation of a marketing plan. Rather than creating exhaustive metrics reports on a monthly or quarterly basis to explain the value of your outreach, choose a few strategic measurements to track that you can more directly translate into success.

Just about everything you use for marketing from your website to social media has analytics behind it showing your performance. Without taking the time to step back and look at how you are doing, how will you improve your marketing? Marketing measurement is crucial when it comes to increasing your business performance.

Are you using analytics to your advantage?

Did you know that organizations that adhere to well-established marketing metrics are 3 times more likely to hit their goals than other organizations? As a marketing firm obsessed with numbers and analytics, we have found this to be true.

The key is to take a good look at your business goals and find the marketing metrics that align directly with those goals. From there, you can begin tracking what works for you when trying to achieve those goals and what does not.

Everything we do from social media to SEO is backed by the data we find from our analytics. There is nothing that is more objective than your analytics, which is why we recommend using every piece of information you can that will help you when creating your marketing strategy.

When you’re reporting your marketing and sales success to a manager or board of directors, you often may as well speak to them in a foreign language if you’re going to communicate your success in impressions or pageviews. Instead, speak to them about the return they’re getting for their investment (ROI) by matching your business goals to a few key measurements that are direct indicators of the success or failure of those goals.

In today’s blog, we have shared two potential guides that you can use to start your tracking process. One is a quick, high-level, printable guide you can keep handy at your desk. The second guide is a more in-depth look at some ways you can measure your social outreach and campaigns. These lists are far from exhaustive, but should help you begin to measure the ROI of your marketing efforts.

Business Goal Marketing Goal Notes
INCREASE PROSPECTS & LEADS
  • Traffic to website
  • Number of calls
  • Number of emails
  • Number of downloads & subscribes
  • Visits to contact page versus number that actually complete form
LEAD QUALITY
  • Lead score or B.A.N.T. evaluations
Prioritize lead follow-ups by:

Budget

Authority

Need

Time

LEAD CONVERSION
  • Increased conversion rates from qualified lead to opportunity
  • Overall decrease in sales cycle duration for qualified leads
Utilizing a CRM (Customer Relationship Manager) tool may help you more effectively measure improvements in lead conversion. May calculate by total number of leads minus conversions divided by 100.
SALES
  • Landing page for purchase conversion
Measure visits to a page that indicates successful conversion. Track this in Google Analytics’ “Goals” section.
BRAND AWARENESS
  • Social media impressions & reach
  • Social media engagement (virality due to likes, clicks, comments, shares)
  • PPC ad clicks
  • Increase searches
  • New direct traffic to website from word of mouth, advertising or PR (non-digital) interest
  • Number of inbound links coming into your website (people referencing your material as authoritative)
LIST BUILDING
  • Email subscriptions
  • Email performance (open rate, click-thru)
  • Blog subscribers
  • Website traffic
COST PER ACQUISITION TRACKING
  • Lifetime value of customer divided by cost to acquire them.
  • Cost Per Action
  • Cost Per Click
  • Website traffic compared to leads/completed contact forms
CUSTOMER RETENTION TRACKING
  • CRR Formula: Calculate by number of lost customers from original number of customers divided by original number of customers for the given period.
REFERRALS & REVIEWS Use a CRM to track the source of your incoming leads to know how many come from word of mouth referrals.
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A Quick Tip for Deeper Social Media Connections

Social Media Marketing Tips 2016If you follow me on Twitter (@STLDanni), you’ll see me tweet out every random question that pops into my head. I love the collective knowledge available when you tap into this social network. Twitter, above all others, has a very active, motivated, intelligent group of people. You just have to get to know them.

Asking quick questions and getting recommendations or help will deepen your connections on Twitter, and can open you or your business up to new business and new partnerships.

I also do this because I love to learn from others and firmly believe that you get what you ask for. It almost never hurts to ask questions. It’s not likely to damage your reputation by showing that you don’t know it all – and it can certainly show others that you’re willing to learn, and want to know the latest and the best.
The same is true for your brand. Your brand has a personality – and it likely has needs – whether it’s event parters, sponsors, volunteers, a referral, or help troubleshooting a problem for a customer or client.
The results have always been phenomenal when I’ve reached out to the Twitterverse on behalf of a brand. When planning Garbage Bag Gala for The Salvation Army, I tweeted out from Salvation Army seeking recommendations on potential partners for the upcoming event and the result was THOUSANDS of dollars of in-kind partnerships and donations.

Engaging in a back and forth – real conversation – on behalf of your brand is an absolute must. Try it this week.

-Danni

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NEW CLASS: Learn Facebook Ads March 31st

Join us for a Facebook Ads Workshop to learn Facebook ad strategies and how to utilize Facebook ad tools to drive successes toward your business goals. There are a variety of ways to advertise on Facebook. This course will walk you through the various options for ads, as well as help you create ads on Facebook that will accomplish the marketing objective you have for your business. •Know how your bid is calculated and how to win a spot in the ad auction •Understand how you show ads to people throughout the day •Understand the kinds of factors that affect ad delivery •Learn how to create and manage Facebook ads tailored to your goals. Cost is $25.00. Space is limited. RSVP

social media marketing 2016

10 Social Media Marketing Hacks You Need to Try

By Rease Kirchner (@IndecisiveRease)

Looking to up your social media marketing game? These 10 hacks will help you take your social media skills to the next level, not to mention get you greater reach, better engagement, and more followers.

1. Use Images

This one may seem obvious, but it’s not just about using images, it’s about how to use them on each specific platform. Did you know there is an image size that works best on Facebook and that it’s totally different from Instagram or Twitter? For example 1200 x 630 images show up best on a Facebook timeline, while an ideal Instagram post is 1080 x 1080.

Twitter is often overlooked when it comes to images, because they weren’t always supported. However, Twitter now allows images to show up directly in stream. The recommended dimensions are 506 x 253. Adding an image to your Tweet does eat into your already small 140 characters a bit, but the loss is worth the gain. Adding an image makes your Tweet stand out much better as people scroll through their feed. You can also add text to the image if you have a bit more to say than your limited characters allow.

Bonus Tip: YouTube videos can be embedded to make them playable directly on platforms such as Facebook, Twitter, Google+ and Pinterest. That means you can draw people in with a visual and rack up some views on your video, all while keeping people on the social media platform.

2. Post Blogs on LinkedIn

This is a rarely used but very valuable feature. When you write a blog post, you can also publish it directly on LinkedIn, getting it in front of the eyes of people who are connected to you and thus have a higher probability of being interested in the subject matter you are covering. You can link the post back to your site as well, giving you a chance to grab some more traffic. You’ll also have a chance to be featured through LinkedIn Pulse, which is an aggregate of all the best content published on LinkedIn in a single day. If you snag a featured spot, you could easily gain hundreds of views.

3. Use IFTTT recipes

IFTTT, or If This Then That is an amazing tool that lets you set up “recipes” that basically add up to “if this happens, then this happens” So, for example, if you often peruse the internet for great articles but never remember to share them when social media marketing, you can set up an IFTTT recipe that automatically sends those articles to a queue on a scheduling platform such as Buffer. That way, the next time you login to Buffer, you’ll have plenty of content to choose from for scheduling posts.

Another great IFTTT recipe is to use your Instagram photos more effectively. Instagram allows you to auto-post to several platforms directly through the app, but as we said in tip #1, optimal image sizes differ across platforms. Instagram photos also show up as a link, not an image, on Twitter, which is not nearly as eye-catching. IFTTT allows you to set up a recipe to share Instagram posts through different platforms, so your beautiful photo can show up as an in-stream photo on platforms like Twitter, instead a link that has a pretty low likelihood of being clicked.

4. Use Grammarly

Is there anything more embarrassing than using “their” when you should have used “there” or messing up a perfectly witty tweet with a typo? Whether you are simply not a master of grammar or you just have a tendency to think faster than you type, Grammarly can help. Think of this browser plug-in as a helpful grammar nerd that peeks over your shoulder as you compose posts and alerts you to any grammatical or spelling errors.

5. Use Iconosquare

While many people think of Instagram as a platform to share photos instantly and in the moment, that’s not a great strategy if you are looking for high engagement numbers. Generally, users only scroll through Instagram for so long before they get bored of double tapping photos, so if your photo isn’t posted during active times, it’s not likely to be seen at all. Enter Iconosqaure. This handy tool analyzes your followers and past engagements and gives you the optimal times to post for every day of the week. Once you start posting photos when your followers are actually active, you are likely to see a nice boost in likes and comments.

6. Highlight text before clicking “Pin it”

This is such a simple trick that will save you time and effort. Before clicking “Pin It” on an image, highlight any relevant text from the website. When you click “Pin It,” the highlighted text will automatically be added to description box. So simple, yet so useful.

7. Clean up your Twitter, Instagram, and Tumblr with “Friend or Follow”

Social media sites are full of people who follow users in mass in hopes of getting followed back. Days or even weeks later, those mass-followers do a purge and unfollow in mass as well. Rude.

Luckily, Friend or Follow can help you weed out these people. This tool will show you everyone you follow and let you know if they are following back. You can unfollow in mass or pick and choose who is worthy of your unrequited follow.

8. Surf LinkedIn Anonymously

The LinkedIn “Profile Viewed By” feature is either incredibly helpful or super annoying, depending on which side of it you are on. If you are looking to search profiles without worrying about users knowing you were reading up on them, try using LinkedIn anonymously. Simply go to “Privacy & Settings” on your profile then choose “Privacy Controls.” From there you can choose “Select what others see when you’ve viewed their profile” and you will be given an option to be completely anonymous. This is a total win if you are doing research and don’t necessarily want the subjects to know who you are, or perfect for some light internet stalking.

9. Create a Printable Resume directly from LinkedIn

Have you ever looked at your perfectly crafted LinkedIn profile and wished you could just send prospective employers to your profile page instead of providing them with a resume? Well, you can have the next best thing. By using LinkedIn’s ResumeBuilder, you can take your LinkedIn profile and turn it into a printable resume within minutes. Boom. Updated resume, locked and loaded, no formatting requiring.

10. Join Social Buzz Club

This “club” is basically an online community that lets you earn shares by sharing other users’ posts. You can pick and choose the content you share, so you can still keep content relevant to your audience’s interests. Every time you share another member’s content, you earn “shares” that you can then use to have other users share your content on their social media profiles. It’s a great way to gain traction for content without spending any actual money.

So which one of these social media marketing hacks are you dying to try? Let us know if any of these totally changed your social media game!

 

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Why you should have access to your digital marketing channels

Everyone has their own skills and talents, which is why you likely have a specific role within your company that you are quite good at and very much enjoy doing. It’s important to play to your strengths and know when to pass work onto others who are more qualified in that particular area, such as digital marketing. Hiring a social media consultant, marketing firm, or web design company are great steps towards a solid digital marketing plan, but just because someone else is in charge of these channels, doesn’t mean you shouldn’t have access to them.

All too often, businesses contract a digital marketing company and promptly forget all about it. Having confidence in your web designer’s skills is great, but completely checking out of an entire aspect of your business and marketing plan is not a good move. They might be an expert in web design and digital marketing, but you are the expert on your own business. You don’t have to be involved on a daily basis, but there are certain things you should ensure your web design company can offer you.

Social Media Content Editing Capabilities

Sure, a web designer may have a better eye for color schemes and layouts, but the content should come from you. Even if you also contract out for content writing, you should always have easy access to your own website and be able to make minor changes. When hiring a web design company, make sure you request a content management system that allows you to add, edit, and remove content easily without needing to work with code. If you want to publish a blog post about an upcoming event, you should be able to do so quickly, without having to go through your web designer. The same goes for making minor changes such as updates to your business hours, address or phone number changes, or current sales and promotions.

Maintaining content editing capabilities gives you better control over what is shown on your website and also keeps costs and waiting times to a minimum. Consider this – if you have to call or email your web designer every time you need to fix a typo, you will not only rack up more billable hours for the web design company, you will also have to be at the mercy of their schedule, meaning changes could take days or even weeks to go live.

Website Access: Direct contact with your web designer

When it comes to issues you can’t handle on your own, you’ll need to know who to contact. You should always know exactly who is in charge of what when it comes to your website and be able to get in touch with them easily. Some web design companies will have a team working on your site, with each person handling a different aspect of your webpage. In order to streamline communication, you should have access to direct contact information for everyone on the team.

Content Collaboration: Accessing Social Channels

We believe the best social media content comes from the source. Your team has valuable information to share – even if they’re struggling to identify it. Even if hire a social media marketing consultant or marketing agency, be sure to negotiate access to collaborate for authentic team updates on your blog, Facebook, Twitter, or LinkedIn.

Even if you count on someone else to manage the majority of your social media activity, you should always have the logins and full access to every single platform. If you’re having a company event and snap a few photos, you should be able to post them to your Instagram without having to wait on your social media manager. Even if you prefer that most of your posts go through your social media manager, you’ll want to maintain easy access to all of your platforms for convenience, security, and for the sake of accuracy. If you want to change your Facebook cover photo to promote an upcoming event, you should be able to do so. You’ll also want to be able to quickly jump on your accounts should you receive any important messages or complaints from customers.

It’s your company, so you should always have the final say on how you are represented online. Having access to your digital marketing channels is as much about accuracy as it is about convenience, so make sure your web design company works with you and keeps all channels of communication and access open.

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What is the future of social marketing? 2016 predictions

 

If you’re a small business owner or marketer for one organization or an agency, we recommend taking the time to dig into this episode of Social Media Examiner, with Brian Solis. Learn more about the future of content marketing – specific to digital and social networks – including voice search, wearable technology, brand experience, user experience, and his recommendations on where you should spend your time in 2016.

As we discussed in our new year blog, 5 marketing trends to be mindful of in 2016, there are big changes afoot. Count on seeing social media networks continue to demand more content to feed the various algorithms. With content publishing shifting to Facebook, Twitter and other networks, marketers and small businesses will increasingly need to be selective about where they publish the original copies of each post – and the potential impact of their choices.

Promoting his new book, What’s the Future of Business?, Solis recalls in the interview how content marketing has shifted from the early 90’s until now. Even as he drafted an infographic for his new book, the disruption and state of constant change within digital marketing presented a challenge –  one common to those seeking to write evergreen content about digital marketing strategy.

Dig into this interview to get prepared for marketing changes in 2016. If you find the changes to come to be too much to manage, never fear. Reach out to our team for monthly coaching or active marketing support.

2016 marketing predictions from Brian Solis:

Social Media Evolution: What Does the Future of Social Marketing Look Like?

Are you amazed at how much social media has changed over the last few years? Want to discover what’s next? To explore the evolution of social media, I interview Brian Solis. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from SM Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Brian Solis , a principal analyst at the Altimeter Group . He’s written eight books, including Engage and What’s the Future of Business? His newest book is called […]

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Top 6 Most Clickable Words on Social Media

Whether you are working on wording some informative text to go along with a shared link on Facebook or crafting the perfect Tweet in under 140 characters, it helps to know what is going to make people click in order to increase your click through rate. So what is it that entices people to make that subtle but oh-so-important switch from scrolling to clicking? In many cases, one of more of these 6 words or phrases will do the trick.

1. Top X Something. You see what we did there? This article started with Top 6, and here you are, reading it. Chances are, you clicked through to it, which just proves our point. The truth is, the people of the internet love lists, they just do. Reading long articles with only a few breaks between giant paragraphs?Ain’t nobody got time for that.

infographic-click-through-rate2. Infographic – What’s equal to or possibly even better than a list? Infographics! Tweets that include infographics get 832% more retweets than tweets with just images and articles alone. (Source) 832% is a pretty big deal. Bonus, turn your infographic into a hashtag, and you’ll reach an even wider audience.

3. How To – What good is the internet if it can’t teach you things? Think about how many times you have run to the internet for instructions. People love to treat search engines like their all-in-one handyman, advice-giving encyclopedia. So, give the people what they want and teach them how to properly do some stuff. Of course, you’ll want to make sure you actually know what you are talking about. Don’t advertise knowing how to teach a cat how to dance unless you truly know how to do that, because, honestly, that’s a serious situation and you can’t just be playing with people’s emotions.

4. You and Your – Make it about ME, and by me, we mean the reader. By using the words “you” or “your” you put the focus on the reader. Why should I click through? Oh you’re talking to me! It’s specifically and especially valuable and relevant to ME! I love me! I love bettering myself, thanks, super clickable headline!

5. Most – The people of the internet are not interested in average things. No one is clicking through when they see “10 Moderately Successful Female Entrepreneurs.” Now, if that headline said “The 10 Most Successful Female Entrepreneurs” the click through rate will increase significantly. The same goes for non-list posts, such as “The most adorable dog barking at a pumpkin” versus “Ok looking dog barking at a pumpkin.” (Side note: “Dog” is also one of the most clickable words on social media, but unless you’ve got the MOST adorable dog, don’t waste anyone’s time).

6. Video – When people don’t feel like reading, the word “video” calls out to them. Whether you work it into the headline naturally or stick it at the end, internet users tend to gravitate towards awesome video content. Consider something like “Check out this video showing how to teach a cat how to dance!” or “How To Teach a Cat How to Dance (#Video)” Video content calls out to the audience and, if it’s engaging, it’s likely to stay in their memory and get shared again. Keep in mind that only about 20% of internet readers will get past your headline, so you really need to wow them right away if you are hoping to get clicks. Try working in some of these clickable words, but avoid misleading clickbait. While something like “This dog will blow your mind!” might get a lot of clicks, if the content doesn’t properly deliver on that promise, the follower you tricked into clicking is likely to unfollow you. Always remember: clicks are great, but loyal followers are better.

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FREE WEBINAR: Secrets to creating content that connects – Wednesday!

If you’re having trouble standing out on social media, your brand is far from being alone.

According to AgoraPulse, from July 2013 to July 2014, 71% percent of company Facebook pages had a loss in organic reach of at least 30%. For companies that hoped to attract and retain business through social media outreach, this is a cataclysmic shift.

Because of the success of social media in recent years, companies worldwide have jumped onboard with social media and are working to create exceptional content just like you are.

Join me for a FREE webinar this Wednesday at 1 pm CST to learn ways to create stronger content that will help your brand stand out from the crowd.

       >>CLICK HERE TO REGISTER NOW<<