By Danni Eickenhorst
I first met Wesley Hoffman in the flesh at the 2014 Donut Day celebration with Kuva Coffee and Strange Donuts. He recognized me from Twitter and greeted me with a big hug. Something about that introduction was disarming in the best way and we were fast friends.
At the time I met Hoffman at the event, I knew very little about Treehouse Networkshop. I knew it was a relatively recent phenomenon – and that it was clearly more than a networking group and more of a movement. The general tone and heart behind the social content coming out of Treehouse demonstrated an enthusiasm for life that I find myself seeking out on a daily basis.
Treehouse Networkshop started out as a monthly networking event series with the philosophy that we should make connections as people first, and then determine how we can help each other. At the very least, new connections mean new friends. Treehouse promotes making connections with people via the world wide web, but truly believes in the power of meeting in person. Treehouse provides motivational content via video, audio (#StrangeHousePodcast), and social media. In addition to monthly meetups, we also hold a quarterly panel series called “Meeting of the Minds.”
As an entrepreneur determined to find long-term success, and whose success has been squarely tied to collaboration, idea-sharing and positivity, I knew upon connecting with Wes that I surely needed to become more involved with Treehouse and the people tied to it.
Monthly meetups are held at different venues and neighborhoods around St. Louis. The meetups are open to anyone looking to make professional or personal connections in a positive environment. People from all industries and walks of life meet together as people to find ways to help each other succeed. Meetups are held during the 3rd full week of every month on a Wednesday or Thursday.
October 22nd is the next Meeting of the Minds event, and I am honored to be one of the panelists for this event. Only 100 spots are available. Click here to reserve your ticket now.
Treehouse began with Wes grabbing coffee with anyone who would take the time after he was laid off, and quickly set Wes apart as a connector of people in the St. Louis region. He found himself able to help others find opportunities and to take advantage of opportunities coming his way as well.
Wes has blended real life and social media promotion to find incredibly impressive success very quickly – even leaving the world of full time employment earlier this year in order to focus his energy on Treehouse Networkshop. Read on to learn how he got started in social media, how he’s utilizing it for Treehouse and what’s next.
When did you first get into social media personally? What was your first platform? What made it stick for you?
When did you get into social media professionally? What were your experiences and platforms used for marketing?
Tell me about the events that led to Treehouse Networkshop and what inspired the name.
How did social media fold into what you were doing? What channels did you find the greatest success on initially? Are they still true?
What do you think is the single most important thing you’re doing on social to fuel your success? What would you do differently?
What are you trying to accomplish on social? What is your most important accomplishment so far with Treehouse in general?
I’m mainly trying to start conversations on social that lead to in-person interactions at Treehouse events or beyond. My most important accomplishment with Treehouse is growing it, and helping people. If people are able to further their careers or social lives through Treehouse, we’ve reached our goal.