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Home Builder Marketing

Home Builder Marketing

It has been our pleasure for the past year to helm the marketing efforts for St. Louis custom home builder Hibbs Homes. Hibbs Homes is a leading green construction company in St Louis. They built one of the first home green verified through the St Louis Home Builders Green Initiative, many of the homes we build are Energy STAR rated, and we built the first Active House in North America. Owner and general contractor, Kim Hibbs, is a Certified Green Professional through the National Association of Home Builders (NAHB). We are an Energy STAR partner through the U.S. Department of Energy, a designated RESNET builder, and we have an A+ rating through the Better Business Bureau.

After one year of working to helm their SEO, social media, and other outreach efforts, we were able to achieve the following:

Website Metrics to Note

All data reported below represents change from start of contract to date of report

● 81% increase in sessions

● 68% increase in users visiting site

● 319% increase in Pageviews

● 131% increase in pages per session

● ­6% decrease in time on site

● 64% decrease in bounce rate (positive)

● 2,982% increase in traffic to site from Facebook

● 3,450% increase in traffic to site from Twitter

Twitter Metrics to Note

All data reported below represents change from start of contract to date of report

● 421% increase in number of tweets

● 1,182% increase in number of profile visits

● 100% increase in mentions

● 673% increase in tweet impressions

● 37% increase in total followers

Facebook Metrics to Note

● 20% increase in followers

● 1009% increase in impressions

● 1,168% increase in total reach

● 54% increase in organic reach

● 9,442% increase in paid reach

● 1,044% increase in engagement

Category

Custom Home Builder Marketing

Tags
custom home builder, custom home builder marketing, hibbs homes, high performance home builder, home builder marketing