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4 Steps to Rebranding Your Company

So you are considering reinventing your business. You feel ready for new and exciting branding, but where do you begin? It’s important to give this risky decision a lot of thought, as rebranding your company can really backfire if you don’t approach it correctly. Make sure you are confident that your company is in need of and ready for a new branding and marketing strategy. Talking to a marketing consultant about your plans could be a great option. When our clients decide to rebrand, we tell them to consider their target audience and make sure their new marketing is moving in the same direction as they are, and make sure their new branding strategy speaks to them. When you are ready to take the plunge, follow these steps to rebranding.

1.Figure out your target audience

old spice rebrandingAre you trying to recapture the interest of your current audience whose interest is waning, or are you looking to reel in an entirely new audience? It’s important to understand what direction your company wants to move in so you can properly lay the foundation for a successful rebranding. One excellent example is the Old Spice rebranding. In 2010, Old Spice did some research and discovered that 60% of men’s body washes are actually purchased by women. Armed with this valuable information, they worked on marketing that targeted the female audience and launched the “The Man Your Man Can Smell Like.” The results were incredible and immediate, with a 300% increase in website traffic and 200% increase in sales and subscribers. (Source)

Knowing your audience is essential when it comes to branding. Make sure you do your research and come up with the best target audience for maximum return on investment.

2. Don’t fix what isn’t broken

Too many companies make the mistake of rebranding for the sake of rebranding; essentially trying to fix what isn’t broken. If things are working, don’t change them!

One rebranding fail was the Netflix/Qwikster debacle. Netflix, which was already an incredibly successful DVD rental-by-mail and online streaming service, attempted to split their business into two by keeping the streaming aspect as Netflix and the DVD rental-by-mail as a new brand, Qwikster. This introduced a second pricing model, essentially costing previously loyal customers more money for the same services they were getting before the rebranding. To add insult to injury, Netflix failed to research social media profiles before choosing the name Qwikster, and discovered far too late that the Twitter username, @Qwikster, was not only taken, but it was owned by a high school student whose online persona was a drug-using Elmo. Ouch.

Netflix reversed its decision fairly quickly, but not before losing 800,000 subscribers. Total rebranding fail. (Source)

It’s important to identify what is working and what isn’t before you make any huge changes. If customers love your product but you can’t seem to get new customers to give you a chance, don’t change the product, change your marketing! Do your research before you take any big risks, and make sure you are changing the right aspects of your business, and leaving what is already working alone.

3. Develop your story

Your brand needs to tell a story, so you have to develop it. Everything from your logo to your advertising needs to flow together and have the same look, feel, and overall message. You can’t have a super serious advertising campaign and then come out with a cartoonish logo. Figure out what you want your brand to say, and then decide how to convey that message. What are you trying to say with this rebranding effort?

radio shack rebrand

In 2009, Radio Shack was struggling, so they attempted a rebrand. The problem was that all they did was change their name to The Shack. All of their services, products, and overall philosophies stayed the same, so the story was basically just “new name, same old store.”  Obviously, the rebrand was a complete flop and lead to over 1,000 store closures and yet another rebranding effort in 2014.

 

4.Promote and be proud

If you want customers to get to know the new you, you have to promote the new brand. Get out into the marketplace and make sure your new brand is displayed loudly and proudly. Let the public know what your new story is all about, why they should care, and how they can benefit from the new brand.

Once you’ve made the leap to a new brand, stand behind it proudly. Confidence in your brand will allow you to push forward through the transitional period, and come out on the other side as a more successful business than before. Rebranding is a huge step, but it is something that can reap great rewards. If you’re ready to change up your branding and marketing, do your research, follow these steps, and become a rebranding success story.

Social Media Evolution: What Does the Future of Social Marketing Look Like? social marketing, content marketing, content media marketing, social media marketing, marketing strategy, marketing coach, business coach, small business marketing, marketing agency, st louis marketing agency, marketing agency st louis, social media coach, social media consulting, social media consultant, st louis social media, seo, st louis seo

What is the future of social marketing? 2016 predictions

 

If you’re a small business owner or marketer for one organization or an agency, we recommend taking the time to dig into this episode of Social Media Examiner, with Brian Solis. Learn more about the future of content marketing – specific to digital and social networks – including voice search, wearable technology, brand experience, user experience, and his recommendations on where you should spend your time in 2016.

As we discussed in our new year blog, 5 marketing trends to be mindful of in 2016, there are big changes afoot. Count on seeing social media networks continue to demand more content to feed the various algorithms. With content publishing shifting to Facebook, Twitter and other networks, marketers and small businesses will increasingly need to be selective about where they publish the original copies of each post – and the potential impact of their choices.

Promoting his new book, What’s the Future of Business?, Solis recalls in the interview how content marketing has shifted from the early 90’s until now. Even as he drafted an infographic for his new book, the disruption and state of constant change within digital marketing presented a challenge –  one common to those seeking to write evergreen content about digital marketing strategy.

Dig into this interview to get prepared for marketing changes in 2016. If you find the changes to come to be too much to manage, never fear. Reach out to our team for monthly coaching or active marketing support.

2016 marketing predictions from Brian Solis:

Social Media Evolution: What Does the Future of Social Marketing Look Like?

Are you amazed at how much social media has changed over the last few years? Want to discover what’s next? To explore the evolution of social media, I interview Brian Solis. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from SM Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Brian Solis , a principal analyst at the Altimeter Group . He’s written eight books, including Engage and What’s the Future of Business? His newest book is called […]

man in tie B2B marketing, b2b marketing strategies, B2B, lead generation strategies, advertisement, advertising st louis, advertising agency, advertising agencies in st louis, st louis advertising agencies, lead generation company, b2b content marketing

What is B2B marketing?

Are you sure that you understand what B2B marketing really is?

Simply put, B2B marketing is when a business tries to sell a product or service to another business for the business’s use and benefit, rather than a consumer’s. Often, the products or services being sold are in larger quantity, requiring a more significant investment and a longer commitment.

The Internet has changed B2B Marketing

The internet and social media has fundamentally changed the way businesses target buyers. For example, the majority of business buyers research products online first. Because of this, it is important for businesses to learn where to find their buyers online via internet search engines, social media and email.

Your strategy when marketing to businesses should look different from your strategy to marketing to consumers. When trying to target businesses online, you must understand how to best utilize the following marketing methods to maximize lead generation:

  • Content Marketing. The sales process for B2B interactions takes, on average, 22% longer than it did in previous years. One way to supplement the sales process without overworking your staff is to provide valuable information that speaks to potential buyers through content marketing. This content can be used on your company website, social media and email newsletters. The content that you create – be it infographics, articles, videos or case studies – needs to demonstrate your product’s value.  Your content should answer the question why a company can’t do without your product or service.  In this way, your social media networks and your website can be answering sales questions and overcoming objections 24/7 so that your staff doesn’t have to. 
  • Social  Media Marketing. 55% of B2B buyers search for information on social media. (Source: Biznology). Social media accounts are only useful if used – and should be targeted to your industry and potential clients. LinkedIn is fertile ground for B2B relationship growth and lead generation, but you may also find other professional networks for your industry that help generate leads. For example, many custom home builders and home repair professionals post their work and network on Houzz.com, leading to new business for their industries through collaborative projects. 
  • SEO. Search engine optimization (SEO) improves the visibility of your website by using applicable keywords to increase the likelihood that your website comes up during web searches. Consider search terms that executives or managers that are seeking out your services or product may search – then answer their questions in a language that mirrors their own to increase the likelihood of your company being found. 
  • Sales versus Marketing. For long-term B2B marketing and lead generation success, it is critical that your sales and marketing teams work in partnership. A recent article by Meltwater cited that the role of salespeople is changing. According to their article, 82% of B2B decision makers feel that sales reps they interact with for B2B products and services are unprepared to answer their questions. Many also wish to focus less on product demos and more on responsiveness, relationships and references, which they feel speak more about the value of the brand and its offerings than a video conference, webinar or demo can. The key for your marketing is to learn what your audience expects and needs through surveys and interviews – and then to sync up your marketing and sales team’s efforts to deliver.

B2B marketing has evolved

Yes, business to business marketing has changed dramatically over the years, but the end goal is still the same. B2B marketing has evolved from face-to-face relationship building between a salesperson and the prospective buyer to a broader strategy that utilizes data tracking to generate sales leads. Under this new method, a lot of the work and research is done before the salesperson steps in to close the deal.

Partnering with B2B marketing experts

At Blank Page Consulting, we provide a full range of marketing services to help our clients gain visibility, build relationships and grow their businesses. If you are struggling with your St. Louis marketing efforts, let us help. We can help you develop the best possible B2B marketing strategy for your business. Request a 30 minute consultation and let Blank Page  help you with all of your B2B marketing needs.

WEBINAR-secrets-to-creating-content-that-connects

FREE WEBINAR: Secrets to creating content that connects – Wednesday!

If you’re having trouble standing out on social media, your brand is far from being alone.

According to AgoraPulse, from July 2013 to July 2014, 71% percent of company Facebook pages had a loss in organic reach of at least 30%. For companies that hoped to attract and retain business through social media outreach, this is a cataclysmic shift.

Because of the success of social media in recent years, companies worldwide have jumped onboard with social media and are working to create exceptional content just like you are.

Join me for a FREE webinar this Wednesday at 1 pm CST to learn ways to create stronger content that will help your brand stand out from the crowd.

       >>CLICK HERE TO REGISTER NOW<<

Webinar 11/17: Secrets to creating content that connects

By Danni Eickenhorst

I always was pretty terrible at keeping a secret… and it looks like nothing has changed. 🙂

On Tuesday, November 17th, I’ll be hosting a FREE webinar that shares my secrets for creating content that connects with your audience.

In today’s social economy, every brand out there is fighting for your attention on social media. Do you find yourself struggling to stand out and be heard? 

The key, you will find, is in the content you create.

What will make the difference between you and your nearest competitor is your message, and how you choose to connect.

During this FREE webinar, we’ll discuss 10 techniques to help you create more thoughtful, beautiful, effective content that drives your audience to engage, share, and bond with your brand.

 >>>LEARN MORE ABOUT THE WEBINAR<<<

PLUS, (shhh! another secret!) you’ll get a sneak peek of my upcoming course being released November 23rd – Universal Marketing Theory for Small Businesses!

Register now to save your spot and you’ll receive my BONUS GUIDE3 Marketing Tools Every Small Business Owner Needs – which includes 3 tools that I use absolutely every day to streamline my work and to make it more powerful.

I look forward to seeing you! Bring all of your questions for the LIVE Q&A!

XO

Danni

how to get reviews and testimonials reputation management marketing

How to Get Reviews and Testimonials

Reviews and testimonials are an excellent tool for generating new leads and customers. These days, people will hesitate to buy a sandwich before they check out a few reviews, so they certainly aren’t very likely to give you their business if they can’t research you online first. Of course, getting reviews and testimonials can be a slow process, so it’s best to get a few strategies down early.

First of all, it’s important to know the difference between a review and testimonial, as well as which one you need for different applications.

Reviews are generally done on websites dedicated to reviews such as Yelp, Google, Tripadvisor, etc. Each site will have their own set up, some asking for more information than others. You’ll want to choose the sites that fit your industry, so if you’re a travel company, you absolutely need to be on Trip Advisor, but if you’re a contractor, you’ll find Angie’s List to be more worthy of your time and efforts. Review sites also rely heavily on a rating system that is averaged into an overall score, such as 4 out of 5 stars. When it comes to reviews, you can’t really have too many as long as most of them are positive and keeping your overall rating up.

Testimonials are generally longer and meant to be used on you business’s website or in promotional materials. Their purpose is to serve as proof of your expertise as told by your satisfied customers. Unlike reviews, testimonials rely more heavily on detailed experiences, not an overall rating, and because of that, you’ll want to limit your testimonials to the best of the best.

So how can you get reviews and testimonials?

Ask Your Customers

Many business owners hate doing this, and it can feel a bit awkward, but the truth is, you will get much better results if you have the courage to ask. You can also make sure to ask customers you know were satisfied with your products or services, as happy customers are usually willing to write you a nice review or provide a testimonial. If asking a customer flat out seems a little too uncomfortable for you, try adding a note onto a follow up email or invoice. It could be as simple as saying, “How did we do? We’d love to hear your feedback so we can continue to improve upon our business. We would truly appreciate it if you could stop by (Review Site) and share your experience.”

Make sure you make providing a review as simple as possible for your customer. If you are asking for a review on a specific site, make sure you provide a link directly to your page along with specific instructions on how to navigate that site.

If you are asking for a testimonial, you’ll need to give them some instructions as well, which brings us to our next tip.

Ask for structured feedback

One of the biggest problems with getting testimonials is that customers generally provide fairly lackluster feedback when they are put on the spot. Someone that loved your service might give you something as boring as “Awesome staff! Love these people and this business, highly recommend it!” While the satisfaction and enthusiasm is there, it’s not the type of testimonial that is going to win over new customers.

When asking for a testimonial, take the pressure off the customer by providing some specific questions for them to respond to. It also gives you a chance to ask questions that are specific to your business so that the responses will provide more details. For example, if you are a tour operator, you could ask questions such as “Was this tour what you expected?” “What was your favorite part of the tour?” and “Would you recommend this tour to others? If so, who do you think would enjoy this tour and why?”

You are much more likely to get some useful blurbs about your business by providing 3-5 structured questions versus asking “Could you provide a testimonial about your experience?”

Hand out review business cards

This works especially well if you are looking to get feedback on specific employees. You can leave out business cards that have information about which review sites your business is listed on and encourage customers to log on and provide feedback. The cards can also include a blank space for employees to write their name down, which will encourage employees to hand them out in hopes of the customer writing a review that sings their praises.

Reward your customers for reviews

Give your customers something in exchange for the review. Many businesses have had great success with including links to review sites or surveys on receipts that allow the customer to get a discount code once they complete the survey. Not only does this get you more reviews, you’ll also be giving the customer a reason to come back to your business.

Another great tactic is giveaways. Let customers know that once a month, there will be a drawing to win a gift card, gift basket, or some of your merchandise/services and that all they have to do to get an entry is leave you a review or testimonial.

Keep your customers happy

And of course, the most important thing to remember when looking to get reviews and testimonials is to always keep your customer happy. When it comes to reviews, you don’t see a lot of average responses. The people who log on to leave feedback generally had an absolutely terrible experience or an amazingly awesome one. Just make sure that you are always providing the type of products and services that gets you more praise than criticism.

10 google chrome extensions every marketer needs marketing tools

10 Google Chrome Extensions Every Marketer Needs

By: Taylor Bartley

To be honest, we don’t know what we would do without our favorite Google Chrome extensions here at Blank Page. They save us so much time throughout our day, and the fact that they are free makes them even better. Not sure what extensions are? When using your Google Chrome browser, you can download small software programs, called extensions, that can improve or modify the functionality of your experience when using Google Chrome. Extensions are pretty much a “must have” for any marketer. We have compiled a list of our favorite and most productive extensions to help you organize your digital life and save you time.

1. LastPass Password Management Tool

last pass secure passwordsThis is a site that safely manages passwords for sites you choose. As a marketer, you likely have dozens of sites you visit that are password protected. If you have read any news headlines in the past year, you know that there are many people with malicious intent waiting to take your personal information. LastPass is your solution to secure password protection. It also generates extremely secure passwords when signing up within a website for the first time if you do not want to use a common password. This extension is a lifesaver when you have client passwords you need to save and keep secure.

2. ColorZilla for Color Identification

This handy tool is very similar to the color eyedropper tool Adobe products use. With this extension, you can use the eyedropper to pick any color from a web page you are exploring to get the rgb and hex color codes. This allows you to use the exact color you find on a site in your projects. Pair this tool with Canva or other graphic design software and you will become a branding pro! This extension is what I like to call a “Marketer’s dream.”

3. Grammarly grammar-proofs your content

This is not your normal spell check. Although one of the handiest things Grammarly does is quickly catch your spelling errors in places spell check does not exist, this tool does even more. We consider it the next step up from your general spell check. It has a contextual spelling checker and helps greatly with vocabulary enhancement. Grammarly works wherever you write, which is why we love this extension!

4. Page Analytics gives you deeper insights into user behavior

As you know, it is important to check your site analytics throughout the week. This tool is incredibly handy when reviewing the user experience on your site because you are able to review how your site performs in a new way.

page analytics google chrome plugin extension marketing

As you can see in the screenshot above, the orange boxes indicate the click thru rate of your audience. The extension button on your browser acts as an “on” and “off” button, so you can easily toggle back and forth between your analytics and the regular website view.

5. Save to Pocket – more than just bookmarks

In short, no more bookmarks! This works on your mobile device as well and is ultimately a site that pulls up your saved pages and articles. We love that everything can be categorized to easily find the article you are looking for.

6. WhatFont identifies fonts from websites

Have you ever been on a site and wondered what gorgeous font was being used? This extension is your solution. Download the WhatFont Chrome Extension and all you have to do is point and click in order to find out any font that is being used on the site you are exploring. While it isn’t accurate 100% of the time, it does help identify font characteristics when the original font can’t be identified – gothic, sans serif, serif, and more.

whatfont google chrome extension identify fonts

7. Bitly shortens URL length & tracks link activity

When sharing a link in a social media post, you want it to be as short as possible. Bitly does exactly this for you. All you have to do is go to the site you want a link to, click the Bitly extension button on your browser, then a shortened link is automatically configured and ready to copy. When you create a free Bitly account, you can view the clicks of the link you shared, customize the link, and more.

8. Pin It Button allows you to pin to Pinterest from anywhere

Not only is Pinterest everyone’s guilty pleasure, it is also great for business. Having the “Pin it” button on your extensions bar is a quick and easy way to stay active on Pinterest even when you are focused on something else. When an image or page appears that you feel is share-worthy, hover over an image and click “Pin it,” to pin it to your account.

9. WiseStamp adds gorgeous functionality to your email signature

We love this Google Chrome extension because it allows you to generate professional email signature for free. Take a look at our President, Danni Eickenhorst’s, email signature. You can easily add links with graphics and are not limited by what your email service provider allows in your email signature. Perfect for any marketing professional.

email signature extension google chrome

10. Momentum

This extension is a new one I am trying, but I am absolutely in love. I like to think it gives me moments of zen every day when I open a new tab. The best way to introduce this extension is to show what it does. See why this is my new favorite extension below.

momentum-screen

Have other Google Chrome extensions you can’t live without? Tell us below in the comments!

 

 

Free Restaurant Advertising: Social Media Engagement

Photo of Ed Aller Design by Monica Mileur.

Photo of Ed Aller Design by Monica Mileur.

Restaurants can’t afford to miss out on the value of customer social media engagement. Having a strong social media presence can expand your reach beyond your neighborhood, while keeping your customers in mind when developing your social media strategy will build customer loyalty. Utilizing the following practices across Facebook, Instagram and Twitter will increase awareness of your business, generate social media engagement, and attract customers.

Increase Visibility

Use a combination of trending and niche hashtags to increase the visibility of your online content and, ultimately, awareness of your restaurant. For example, if local business Strange Donuts is hosting #strangedonutday to celebrate #nationaldonutday, include both hashtags in your post to increase the visibility of your content like food enthusiast, Chowchief. If your expertise is #craftbeer and your region also uses #stlcraftbeer, always use both hashtags like Urban Chestnut Brewing Company. Pizzeoli incorporates hashtags for the style of pizza they offer in order to increase visibility beyond St. Louis, in addition to event-specific hashtags such as #stlcraftbeerweek to promote a beer and pizza pairing at their restaurant as a part of the week’s festivities.

Hashtags

Increase Social Media Engagement

Social media interactions help to sustain the relationships customers build with your restaurant. Executing a presence creatively can increase the impact of your content and even attract first-time customers.

Start conversations with your content. Using captions that encourage discussion and responding attentively to comments will promote traffic as well as loyalty. Additionally, regramming customer photos helps to promote your restaurant. It’s flattering for the customer and it communicates what that customer enjoys about your restaurant through his or her own unique Riseperspective. Conducting contests can boost event attendance or promote your business. For example, Rise Coffeehouse encouraged customers to post photos of their coffee using #rise2000 for a chance to win a $10 gift certificate.

Show Your Good Side

Behind-the-scenes photos and employee images rank well on social media platforms because they allow customers to get to know a company, which ultimately builds loyalty. Presenting a balanced gallery of product- and people-focused images provides a clearer and more engaging sense of the welcoming energy behind all of the parts and pieces that combine to create your business.While dynamic branded content generates more followers, informal content makes new and existing customers feel more invested.

For example, posting employee bios will allow your customers to get to know the faces that represent your business while menu spotlights will showcase new food and drink items. Captivating images paired with detailed explanations will make the menu more accessible for all levels of familiarity with your restaurant. Both options also serve as a great opportunity to display the atmosphere of your restaurant, depending on how you stage the shot.

Ultimately, social media followers should be able to gain a sense of what a restaurant is like from their social media presence. How a restaurant presents itself on social media should be in sync with the experience customers have when visiting in person.

St. Charles Marketing Resources

 

Although Blank Page Consulting is located in Creve Coeur, the company has put together a list of marketing resources for businesses in St. Charles, MO to extend their reach and ultimately generate more publicity and leads. Not all of these marketing mediums are created equal, but depending on your business, it could be the right choice for you.

Networking Opportunities

Greater St. Charles County Chamber of Commerce launched a Chamber Social Network to document and deliver more leads to members, in addition to facilitating communication between members. Chamber members also receive free advertising incentives to send leads or post their own needs within the network.

Social Media Club was founded in 2006 and the St. Charles Chapter (SMCTC) welcomes individuals and organizations interested in collaborating in order to promote media literacy. Journalists, educators, and media users from all backgrounds come together to discuss the direction of modern media and how each industry may benefit from its growth. Find SMCTC on Facebook or Twitter for information on upcoming events, including happy hours and panel discussions.

Hyper Local Media

Patch.com benefits local business in under served media markets. The hyper local online paper provides bloggers and businesses with a free medium for showcasing stories, job openings, press releases and events. Low-cost on-site advertising options are also available.

Local Print and Mail Media

Newsmagazine Network consists of two local publications serving West St. Louis and St. Charles with a direct-mail circulation of more than 131,000 households. Advertisements have the most prominent position on every page, which ensures that content reaches readers. Additional content is available on westnewsmagazine.com, Facebook and Twitter.

Money Mailer is a low-cost direct mail option well suited for local shops, retail and restaurants. Coupons are also available online and via a Money Mailer Coupons app. Contact Money Mailer for pricing and recommendations to use in your next campaign.

MarketVolt is a global leader in email marketing that aims to help businesses streamline operations and increase revenue. Learn more about how email marketing strategies and other interactive technologies can help your business here.

Promotional Products

HALO Branded Solutions caters to your needs, big or small. Experienced branding advice combined with a wide variety of product options will guarantee that your unique message reaches your audience effectively and yields results. Call 314-272-0246 to discuss your promotional options or browse the products available on their website. Products are even categorized by type as well as specific features such as Eco-Friendly or Made in the USA in order to ensure that products are in line with your company’s mission.

Instant Imprints offers a wide variety of products to complete your outreach efforts, including apparel, embroidery, print materials, signage and promotional items. This locally owned and operated company has an extensive showroom in St. Charles that displays its products so you can fully grasp the look and feel of the final product.

instant-imprints-stl

MARKETING ROI NONPROFIT MARKETING ROI

Marketing ROI: How One Question Changed Everything

By Danni Eickenhorst

“How much money will you raise on Twitter as a result of the things you learn at this conference?”

I bet you thought I was going to say his question led me to something drastic. Pretty cliff-hanger-y title, eh?

Well… I didn’t do anything drastic, but I created the marketing ROI training webinar below – and all credit is due to that old boss for showing me the perspective that many in management have about the purpose of social media.

I wish I was kidding when I tell you that my old boss asked me this earlier in my career – quickly followed by the ever-scary, but increasingly common “What is the ROI of this [professional development] conference?”

These questions may be short-sighted, but many of the marketing teams I am brought in to empower and consult with aren’t necessarily in a position to change the minds of the leadership and boards they report to. [That’s my job… and I promise I’m trying!]

More than anything, they need REAL tools to deliver REAL results -REAL fast.

When my director asked me these questions, I was at a real point of overwhelm and asking for organizational support to find the tools I needed to perform at a higher level. I can remember thanking him for his time and heading back to my office to what felt like an insurmountable pile of work – feeling like I’d never be effective without real support from leadership to find ways to do more with very little time.

Nonprofits and small businesses are running leaner than ever these days. Development professionals are saddled with ever-increasing fundraising goals – while small business owners find themselves in a feast-and-famine sales cycle – all because they are struggling to effectively market their work due to lack of time, support, resources – or often, all 3.

While I will continue to work to educate leadership in every organization I work with about the real values of social and digital outreach, I’m less concerned with changing their minds and more concerned with giving my peers in small business and non-profit marketing the tools they need to succeed, while achieving real marketing ROI.

I recently offered a FREE 30-minute webinar on how to achieve marketing ROI. The webinar provided actionable tips on how to create captivating content that raises funds, increases sales and builds brand loyalty. So, ask the boss for just 30 minutes – and watch the webinar below and let me know what tips you have to share in the comments!