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SOCIAL-MEDIA-MARKETING-TIPS-2016-ST LOUIS SOCIAL MEDIA CONSULTANT

A Quick Tip for Deeper Social Media Connections

Social Media Marketing Tips 2016If you follow me on Twitter (@STLDanni), you’ll see me tweet out every random question that pops into my head. I love the collective knowledge available when you tap into this social network. Twitter, above all others, has a very active, motivated, intelligent group of people. You just have to get to know them.

Asking quick questions and getting recommendations or help will deepen your connections on Twitter, and can open you or your business up to new business and new partnerships.

I also do this because I love to learn from others and firmly believe that you get what you ask for. It almost never hurts to ask questions. It’s not likely to damage your reputation by showing that you don’t know it all – and it can certainly show others that you’re willing to learn, and want to know the latest and the best.
The same is true for your brand. Your brand has a personality – and it likely has needs – whether it’s event parters, sponsors, volunteers, a referral, or help troubleshooting a problem for a customer or client.
The results have always been phenomenal when I’ve reached out to the Twitterverse on behalf of a brand. When planning Garbage Bag Gala for The Salvation Army, I tweeted out from Salvation Army seeking recommendations on potential partners for the upcoming event and the result was THOUSANDS of dollars of in-kind partnerships and donations.

Engaging in a back and forth – real conversation – on behalf of your brand is an absolute must. Try it this week.

-Danni

social media marketing 2016

10 Social Media Marketing Hacks You Need to Try

By Rease Kirchner (@IndecisiveRease)

Looking to up your social media marketing game? These 10 hacks will help you take your social media skills to the next level, not to mention get you greater reach, better engagement, and more followers.

1. Use Images

This one may seem obvious, but it’s not just about using images, it’s about how to use them on each specific platform. Did you know there is an image size that works best on Facebook and that it’s totally different from Instagram or Twitter? For example 1200 x 630 images show up best on a Facebook timeline, while an ideal Instagram post is 1080 x 1080.

Twitter is often overlooked when it comes to images, because they weren’t always supported. However, Twitter now allows images to show up directly in stream. The recommended dimensions are 506 x 253. Adding an image to your Tweet does eat into your already small 140 characters a bit, but the loss is worth the gain. Adding an image makes your Tweet stand out much better as people scroll through their feed. You can also add text to the image if you have a bit more to say than your limited characters allow.

Bonus Tip: YouTube videos can be embedded to make them playable directly on platforms such as Facebook, Twitter, Google+ and Pinterest. That means you can draw people in with a visual and rack up some views on your video, all while keeping people on the social media platform.

2. Post Blogs on LinkedIn

This is a rarely used but very valuable feature. When you write a blog post, you can also publish it directly on LinkedIn, getting it in front of the eyes of people who are connected to you and thus have a higher probability of being interested in the subject matter you are covering. You can link the post back to your site as well, giving you a chance to grab some more traffic. You’ll also have a chance to be featured through LinkedIn Pulse, which is an aggregate of all the best content published on LinkedIn in a single day. If you snag a featured spot, you could easily gain hundreds of views.

3. Use IFTTT recipes

IFTTT, or If This Then That is an amazing tool that lets you set up “recipes” that basically add up to “if this happens, then this happens” So, for example, if you often peruse the internet for great articles but never remember to share them when social media marketing, you can set up an IFTTT recipe that automatically sends those articles to a queue on a scheduling platform such as Buffer. That way, the next time you login to Buffer, you’ll have plenty of content to choose from for scheduling posts.

Another great IFTTT recipe is to use your Instagram photos more effectively. Instagram allows you to auto-post to several platforms directly through the app, but as we said in tip #1, optimal image sizes differ across platforms. Instagram photos also show up as a link, not an image, on Twitter, which is not nearly as eye-catching. IFTTT allows you to set up a recipe to share Instagram posts through different platforms, so your beautiful photo can show up as an in-stream photo on platforms like Twitter, instead a link that has a pretty low likelihood of being clicked.

4. Use Grammarly

Is there anything more embarrassing than using “their” when you should have used “there” or messing up a perfectly witty tweet with a typo? Whether you are simply not a master of grammar or you just have a tendency to think faster than you type, Grammarly can help. Think of this browser plug-in as a helpful grammar nerd that peeks over your shoulder as you compose posts and alerts you to any grammatical or spelling errors.

5. Use Iconosquare

While many people think of Instagram as a platform to share photos instantly and in the moment, that’s not a great strategy if you are looking for high engagement numbers. Generally, users only scroll through Instagram for so long before they get bored of double tapping photos, so if your photo isn’t posted during active times, it’s not likely to be seen at all. Enter Iconosqaure. This handy tool analyzes your followers and past engagements and gives you the optimal times to post for every day of the week. Once you start posting photos when your followers are actually active, you are likely to see a nice boost in likes and comments.

6. Highlight text before clicking “Pin it”

This is such a simple trick that will save you time and effort. Before clicking “Pin It” on an image, highlight any relevant text from the website. When you click “Pin It,” the highlighted text will automatically be added to description box. So simple, yet so useful.

7. Clean up your Twitter, Instagram, and Tumblr with “Friend or Follow”

Social media sites are full of people who follow users in mass in hopes of getting followed back. Days or even weeks later, those mass-followers do a purge and unfollow in mass as well. Rude.

Luckily, Friend or Follow can help you weed out these people. This tool will show you everyone you follow and let you know if they are following back. You can unfollow in mass or pick and choose who is worthy of your unrequited follow.

8. Surf LinkedIn Anonymously

The LinkedIn “Profile Viewed By” feature is either incredibly helpful or super annoying, depending on which side of it you are on. If you are looking to search profiles without worrying about users knowing you were reading up on them, try using LinkedIn anonymously. Simply go to “Privacy & Settings” on your profile then choose “Privacy Controls.” From there you can choose “Select what others see when you’ve viewed their profile” and you will be given an option to be completely anonymous. This is a total win if you are doing research and don’t necessarily want the subjects to know who you are, or perfect for some light internet stalking.

9. Create a Printable Resume directly from LinkedIn

Have you ever looked at your perfectly crafted LinkedIn profile and wished you could just send prospective employers to your profile page instead of providing them with a resume? Well, you can have the next best thing. By using LinkedIn’s ResumeBuilder, you can take your LinkedIn profile and turn it into a printable resume within minutes. Boom. Updated resume, locked and loaded, no formatting requiring.

10. Join Social Buzz Club

This “club” is basically an online community that lets you earn shares by sharing other users’ posts. You can pick and choose the content you share, so you can still keep content relevant to your audience’s interests. Every time you share another member’s content, you earn “shares” that you can then use to have other users share your content on their social media profiles. It’s a great way to gain traction for content without spending any actual money.

So which one of these social media marketing hacks are you dying to try? Let us know if any of these totally changed your social media game!

 

Social Media Evolution: What Does the Future of Social Marketing Look Like? social marketing, content marketing, content media marketing, social media marketing, marketing strategy, marketing coach, business coach, small business marketing, marketing agency, st louis marketing agency, marketing agency st louis, social media coach, social media consulting, social media consultant, st louis social media, seo, st louis seo

What is the future of social marketing? 2016 predictions

 

If you’re a small business owner or marketer for one organization or an agency, we recommend taking the time to dig into this episode of Social Media Examiner, with Brian Solis. Learn more about the future of content marketing – specific to digital and social networks – including voice search, wearable technology, brand experience, user experience, and his recommendations on where you should spend your time in 2016.

As we discussed in our new year blog, 5 marketing trends to be mindful of in 2016, there are big changes afoot. Count on seeing social media networks continue to demand more content to feed the various algorithms. With content publishing shifting to Facebook, Twitter and other networks, marketers and small businesses will increasingly need to be selective about where they publish the original copies of each post – and the potential impact of their choices.

Promoting his new book, What’s the Future of Business?, Solis recalls in the interview how content marketing has shifted from the early 90’s until now. Even as he drafted an infographic for his new book, the disruption and state of constant change within digital marketing presented a challenge –  one common to those seeking to write evergreen content about digital marketing strategy.

Dig into this interview to get prepared for marketing changes in 2016. If you find the changes to come to be too much to manage, never fear. Reach out to our team for monthly coaching or active marketing support.

2016 marketing predictions from Brian Solis:

Social Media Evolution: What Does the Future of Social Marketing Look Like?

Are you amazed at how much social media has changed over the last few years? Want to discover what’s next? To explore the evolution of social media, I interview Brian Solis. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from SM Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Brian Solis , a principal analyst at the Altimeter Group . He’s written eight books, including Engage and What’s the Future of Business? His newest book is called […]

The view from here: Building a career on Twitter

social media consultant st louis

This week, I reached a milestone in the Twitterverse, achieving 10,000 followers. Had you asked me just a handful of years ago if I would’ve anticipated reaching that particular milestone, the answer would’ve been a flat “no.” As a reluctant but gifted writer (by genetic predisposition), written expression has never been a challenge for me, but the idea of self-promotion always has.

Even as a leader and early adopter on the forefront of social media and marketing, I waited as long as I could to focus on my own social reach. I was working to build the reach of brands long before I gave in to the idea of building my own.

It seems like every time that I lead a social media class for entrepreneurs, someone inevitably says something along the lines of “No one cares what I had for breakfast.” I felt the same way.

However, if there was one piece of advice that I could give to new marketers coming out of school, and which I intend to fully ingrain in my students at UMSL, it would be that you should build your own network first, whenever possible – and that it’s never too late to start. Having an engaged audience – and BEING an engaged audience member yourself – will always make you a better marketer.

When social media doesn’t work for a brand or an individual, I see a lot of frustration and, sometimes even hostility from business owners, who put the onus of their failures on changing technology. When I see this, I always ask them the same thing, “Will anyone else ever care more about your business than you?”

The answer, of course, is a resounding “no.”

My follow-up question is “How will you make anyone care at all, if they don’t know how much you care?”

To that end, I would say the same to marketers. Ideally, you should be passionate about the projects you’re taking on, and those that you’re lending your talents to. If you are passionate about those projects, and they align with your personal values, then the occasional share on your social network, would be a boon to your efforts. That being said, I would never recommend becoming a human billboard for any brand willing to pay. You have to exercise prudence, and use sparingly.

Of course, social media is not the only way you can share your passion for your business, but it certainly is becoming the most common way outside of face-to-face communication.

So, as I look back on my personal journey on social media, I see that the more engaged I became, the more my impressions and reach grew – the stronger my personal brand became, and the more things I was able to do for myself and for those I wanted to help. Not too unexpected, right? I preach that to my clients often about their brands, but I wanted to share a snapshot so that you can see the reach that is possible if you grow a targeted base of followers.

Twitter Analytics

st-louis-social-media-consultant-danni-eickenhorstThe people I’ve connected with through Twitter in particular are like no others. They’re intelligent, motivated, engaged and they want to make a difference. You can’t go wrong by connecting with these folks. They’ve had an incredible impact on my life both personally and professionally.

I would say to marketers and managers and business owners alike that you should lead by example. Don’t make noise just to make noise. Share information when it is worth sharing, give of yourself and your knowledge, and be willing to stand behind the products, projects and brands that you are helping to grow.

You don’t have to live your life as loudly as I do, but if you speak up, I promise, great things will happen. Just find your own voice.

Below are a few of my favorite events and projects that are a direct result of my involvement with social media. My love and thanks to everyone that has shaped my professional and personal experience through these and so many others.

danni-eickenhorst-salvation-army

As the Public Information Officer (PIO) for The Salvation Army following the tornado in Joplin, I was able to help the nonprofit learn how to utilize social media to coordinate national media, to stimulate donations and support, and to coordinate on-the-ground relief to individuals in need at a time when many other communications channels were overloaded or failing.

At #TweetTheMostGood, we packed the rooftop of the Moonrise Hotel in support of the Salvation Army, and provided busy professionals with ways to give back. In addition to money and food donations achieved, the Salvation Army's name and mission trended on Twitter reaching more than 230,000 people through the social activity generated by the 125 or so attending this event.

At #TweetTheMostGood, we packed the rooftop of the Moonrise Hotel in support of the Salvation Army, and provided busy professionals with ways to give back. In addition to money and food donations achieved, the Salvation Army’s name and mission trended on Twitter reaching more than 230,000 people through the social activity generated by the 125 or so attending this event.

At #TweetTheMostGood, we packed the rooftop of the Moonrise Hotel in support of the Salvation Army, and provided busy professionals with ways to give back. In addition to money and food donations achieved, the Salvation Army's name and mission trended on Twitter reaching more than 230,000 people through the social activity generated by the 125 or so attending this event.

At #TweetTheMostGood, we packed the rooftop of the Moonrise Hotel in support of the Salvation Army, and provided busy professionals with ways to give back. In addition to money and food donations achieved, the Salvation Army’s name and mission trended on Twitter reaching more than 230,000 people through the social activity generated by the 125 or so attending this event.

In November 2014, 20 hours of my time were donated to help I Love Ferguson, a volunteer-led organization working to help the battered community recover. Through social and traditional media efforts, we were able to achieve national media coverage, to raise more than $40,000.00 in one week and to donate more than $100,000.00 to recovering businesses in the community. It was truly an honor to work with this great group of engaged citizens.

In November 2014, 20 hours of my time were donated to help I Love Ferguson, a volunteer-led organization working to help the battered community recover. Through social and traditional media efforts, we were able to achieve national media coverage, to raise more than $40,000.00 in one week and to donate more than $100,000.00 to recovering businesses in the community. It was truly an honor to work with this great group of engaged citizens.

In January 2014, I received an award from Governor Nixon for my contributions to the social media strategy for 100 Missouri Miles - an online initiative to get Missourians to get explore the great outdoors in their own state. More than 1,000,000 miles were logged through #100MoMiles and the online platform to support it in 2013.

In January 2014, I received an award from Governor Nixon for my contributions to the social media strategy for 100 Missouri Miles – an online initiative to get Missourians to get explore the great outdoors in their own state. More than 1,000,000 miles were logged through #100MoMiles and the online platform to support it in 2013.

stlsocialgood

Social Media Club’s #STLSocialGood Conference provided marketing professionals – particularly those interested in bolstering causes for nonprofits or other organizations – to get hands-on training in how to use social media for their benefit. The half-day conference included a number of presenters and panels, and boasted more than 200 attendees at the Danforth Center.

Through partnerships with local community leaders and businesses such as Strange Donuts, we were able to crowdfund $15,000.00 to help Steve Ewing expand his restaurant chain Steve's Hot Dogs to a second location in Tower Grove.

Through partnerships with local community leaders and businesses such as Strange Donuts, we were able to crowdfund $15,000.00 to help Steve Ewing expand his restaurant chain Steve’s Hot Dogs to a second location in Tower Grove.

Live broadcasting of CityArchRiver groundbreaking event, which trended on Twitter, allowing the public to be a part of the historic event, regardless of whether they could attend. Many of the participants and vendors were sourced through social media interactions as well.

Live broadcasting of CityArchRiver groundbreaking event, which trended on Twitter, allowing the public to be a part of the historic event, regardless of whether they could attend. Many of the participants and vendors were sourced through social media interactions as well.

In 2013, we launched the #CarFreeSTL challenge where blogger (and friend) Jess Leitch ditched her car for 30 days and shared her experience in order to highlight the connectivity available in the St. Louis region through trails, bike paths and Metro.

In 2013, we launched the #CarFreeSTL challenge where blogger (and friend) Jess Leitch ditched her car for 30 days and shared her experience in order to highlight the connectivity available in the St. Louis region through trails, bike paths and Metro.

In the summer of 2014, I helped Centerco Office Suites launch a coworking and community space, which has helped the Creve Coeur office build a strong community of entrepreneurs - which, at times, boasts a waiting list to join!

In the summer of 2014, I helped Centerco Office Suites launch a coworking and community space, which has helped the Creve Coeur office build a strong community of entrepreneurs – which, at times, boasts a waiting list to join!

Following the death of Robin Williams, a small group of us pulled together a social media-promoted movie marathon and awareness-raising event that helped shed light on mental illness. We raised funds for Mental Health St. Louis, and were supported by the always-incredible folks at Luna Lounge, who graciously hosted our group for the event.

Following the death of Robin Williams, a small group of us pulled together a social media-promoted movie marathon and awareness-raising event that helped shed light on mental illness. We raised funds for Mental Health St. Louis, and were supported by the always-incredible folks at Luna Lounge, who graciously hosted our group for the event.