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social media marketing 2016

10 Social Media Marketing Hacks You Need to Try

By Rease Kirchner (@IndecisiveRease)

Looking to up your social media marketing game? These 10 hacks will help you take your social media skills to the next level, not to mention get you greater reach, better engagement, and more followers.

1. Use Images

This one may seem obvious, but it’s not just about using images, it’s about how to use them on each specific platform. Did you know there is an image size that works best on Facebook and that it’s totally different from Instagram or Twitter? For example 1200 x 630 images show up best on a Facebook timeline, while an ideal Instagram post is 1080 x 1080.

Twitter is often overlooked when it comes to images, because they weren’t always supported. However, Twitter now allows images to show up directly in stream. The recommended dimensions are 506 x 253. Adding an image to your Tweet does eat into your already small 140 characters a bit, but the loss is worth the gain. Adding an image makes your Tweet stand out much better as people scroll through their feed. You can also add text to the image if you have a bit more to say than your limited characters allow.

Bonus Tip: YouTube videos can be embedded to make them playable directly on platforms such as Facebook, Twitter, Google+ and Pinterest. That means you can draw people in with a visual and rack up some views on your video, all while keeping people on the social media platform.

2. Post Blogs on LinkedIn

This is a rarely used but very valuable feature. When you write a blog post, you can also publish it directly on LinkedIn, getting it in front of the eyes of people who are connected to you and thus have a higher probability of being interested in the subject matter you are covering. You can link the post back to your site as well, giving you a chance to grab some more traffic. You’ll also have a chance to be featured through LinkedIn Pulse, which is an aggregate of all the best content published on LinkedIn in a single day. If you snag a featured spot, you could easily gain hundreds of views.

3. Use IFTTT recipes

IFTTT, or If This Then That is an amazing tool that lets you set up “recipes” that basically add up to “if this happens, then this happens” So, for example, if you often peruse the internet for great articles but never remember to share them when social media marketing, you can set up an IFTTT recipe that automatically sends those articles to a queue on a scheduling platform such as Buffer. That way, the next time you login to Buffer, you’ll have plenty of content to choose from for scheduling posts.

Another great IFTTT recipe is to use your Instagram photos more effectively. Instagram allows you to auto-post to several platforms directly through the app, but as we said in tip #1, optimal image sizes differ across platforms. Instagram photos also show up as a link, not an image, on Twitter, which is not nearly as eye-catching. IFTTT allows you to set up a recipe to share Instagram posts through different platforms, so your beautiful photo can show up as an in-stream photo on platforms like Twitter, instead a link that has a pretty low likelihood of being clicked.

4. Use Grammarly

Is there anything more embarrassing than using “their” when you should have used “there” or messing up a perfectly witty tweet with a typo? Whether you are simply not a master of grammar or you just have a tendency to think faster than you type, Grammarly can help. Think of this browser plug-in as a helpful grammar nerd that peeks over your shoulder as you compose posts and alerts you to any grammatical or spelling errors.

5. Use Iconosquare

While many people think of Instagram as a platform to share photos instantly and in the moment, that’s not a great strategy if you are looking for high engagement numbers. Generally, users only scroll through Instagram for so long before they get bored of double tapping photos, so if your photo isn’t posted during active times, it’s not likely to be seen at all. Enter Iconosqaure. This handy tool analyzes your followers and past engagements and gives you the optimal times to post for every day of the week. Once you start posting photos when your followers are actually active, you are likely to see a nice boost in likes and comments.

6. Highlight text before clicking “Pin it”

This is such a simple trick that will save you time and effort. Before clicking “Pin It” on an image, highlight any relevant text from the website. When you click “Pin It,” the highlighted text will automatically be added to description box. So simple, yet so useful.

7. Clean up your Twitter, Instagram, and Tumblr with “Friend or Follow”

Social media sites are full of people who follow users in mass in hopes of getting followed back. Days or even weeks later, those mass-followers do a purge and unfollow in mass as well. Rude.

Luckily, Friend or Follow can help you weed out these people. This tool will show you everyone you follow and let you know if they are following back. You can unfollow in mass or pick and choose who is worthy of your unrequited follow.

8. Surf LinkedIn Anonymously

The LinkedIn “Profile Viewed By” feature is either incredibly helpful or super annoying, depending on which side of it you are on. If you are looking to search profiles without worrying about users knowing you were reading up on them, try using LinkedIn anonymously. Simply go to “Privacy & Settings” on your profile then choose “Privacy Controls.” From there you can choose “Select what others see when you’ve viewed their profile” and you will be given an option to be completely anonymous. This is a total win if you are doing research and don’t necessarily want the subjects to know who you are, or perfect for some light internet stalking.

9. Create a Printable Resume directly from LinkedIn

Have you ever looked at your perfectly crafted LinkedIn profile and wished you could just send prospective employers to your profile page instead of providing them with a resume? Well, you can have the next best thing. By using LinkedIn’s ResumeBuilder, you can take your LinkedIn profile and turn it into a printable resume within minutes. Boom. Updated resume, locked and loaded, no formatting requiring.

10. Join Social Buzz Club

This “club” is basically an online community that lets you earn shares by sharing other users’ posts. You can pick and choose the content you share, so you can still keep content relevant to your audience’s interests. Every time you share another member’s content, you earn “shares” that you can then use to have other users share your content on their social media profiles. It’s a great way to gain traction for content without spending any actual money.

So which one of these social media marketing hacks are you dying to try? Let us know if any of these totally changed your social media game!

 

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Why you should have access to your digital marketing channels

Everyone has their own skills and talents, which is why you likely have a specific role within your company that you are quite good at and very much enjoy doing. It’s important to play to your strengths and know when to pass work onto others who are more qualified in that particular area, such as digital marketing. Hiring a social media consultant, marketing firm, or web design company are great steps towards a solid digital marketing plan, but just because someone else is in charge of these channels, doesn’t mean you shouldn’t have access to them.

All too often, businesses contract a digital marketing company and promptly forget all about it. Having confidence in your web designer’s skills is great, but completely checking out of an entire aspect of your business and marketing plan is not a good move. They might be an expert in web design and digital marketing, but you are the expert on your own business. You don’t have to be involved on a daily basis, but there are certain things you should ensure your web design company can offer you.

Social Media Content Editing Capabilities

Sure, a web designer may have a better eye for color schemes and layouts, but the content should come from you. Even if you also contract out for content writing, you should always have easy access to your own website and be able to make minor changes. When hiring a web design company, make sure you request a content management system that allows you to add, edit, and remove content easily without needing to work with code. If you want to publish a blog post about an upcoming event, you should be able to do so quickly, without having to go through your web designer. The same goes for making minor changes such as updates to your business hours, address or phone number changes, or current sales and promotions.

Maintaining content editing capabilities gives you better control over what is shown on your website and also keeps costs and waiting times to a minimum. Consider this – if you have to call or email your web designer every time you need to fix a typo, you will not only rack up more billable hours for the web design company, you will also have to be at the mercy of their schedule, meaning changes could take days or even weeks to go live.

Website Access: Direct contact with your web designer

When it comes to issues you can’t handle on your own, you’ll need to know who to contact. You should always know exactly who is in charge of what when it comes to your website and be able to get in touch with them easily. Some web design companies will have a team working on your site, with each person handling a different aspect of your webpage. In order to streamline communication, you should have access to direct contact information for everyone on the team.

Content Collaboration: Accessing Social Channels

We believe the best social media content comes from the source. Your team has valuable information to share – even if they’re struggling to identify it. Even if hire a social media marketing consultant or marketing agency, be sure to negotiate access to collaborate for authentic team updates on your blog, Facebook, Twitter, or LinkedIn.

Even if you count on someone else to manage the majority of your social media activity, you should always have the logins and full access to every single platform. If you’re having a company event and snap a few photos, you should be able to post them to your Instagram without having to wait on your social media manager. Even if you prefer that most of your posts go through your social media manager, you’ll want to maintain easy access to all of your platforms for convenience, security, and for the sake of accuracy. If you want to change your Facebook cover photo to promote an upcoming event, you should be able to do so. You’ll also want to be able to quickly jump on your accounts should you receive any important messages or complaints from customers.

It’s your company, so you should always have the final say on how you are represented online. Having access to your digital marketing channels is as much about accuracy as it is about convenience, so make sure your web design company works with you and keeps all channels of communication and access open.

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What is the future of social marketing? 2016 predictions

 

If you’re a small business owner or marketer for one organization or an agency, we recommend taking the time to dig into this episode of Social Media Examiner, with Brian Solis. Learn more about the future of content marketing – specific to digital and social networks – including voice search, wearable technology, brand experience, user experience, and his recommendations on where you should spend your time in 2016.

As we discussed in our new year blog, 5 marketing trends to be mindful of in 2016, there are big changes afoot. Count on seeing social media networks continue to demand more content to feed the various algorithms. With content publishing shifting to Facebook, Twitter and other networks, marketers and small businesses will increasingly need to be selective about where they publish the original copies of each post – and the potential impact of their choices.

Promoting his new book, What’s the Future of Business?, Solis recalls in the interview how content marketing has shifted from the early 90’s until now. Even as he drafted an infographic for his new book, the disruption and state of constant change within digital marketing presented a challenge –  one common to those seeking to write evergreen content about digital marketing strategy.

Dig into this interview to get prepared for marketing changes in 2016. If you find the changes to come to be too much to manage, never fear. Reach out to our team for monthly coaching or active marketing support.

2016 marketing predictions from Brian Solis:

Social Media Evolution: What Does the Future of Social Marketing Look Like?

Are you amazed at how much social media has changed over the last few years? Want to discover what’s next? To explore the evolution of social media, I interview Brian Solis. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from SM Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Brian Solis , a principal analyst at the Altimeter Group . He’s written eight books, including Engage and What’s the Future of Business? His newest book is called […]

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Top 6 Most Clickable Words on Social Media

Whether you are working on wording some informative text to go along with a shared link on Facebook or crafting the perfect Tweet in under 140 characters, it helps to know what is going to make people click in order to increase your click through rate. So what is it that entices people to make that subtle but oh-so-important switch from scrolling to clicking? In many cases, one of more of these 6 words or phrases will do the trick.

1. Top X Something. You see what we did there? This article started with Top 6, and here you are, reading it. Chances are, you clicked through to it, which just proves our point. The truth is, the people of the internet love lists, they just do. Reading long articles with only a few breaks between giant paragraphs?Ain’t nobody got time for that.

infographic-click-through-rate2. Infographic – What’s equal to or possibly even better than a list? Infographics! Tweets that include infographics get 832% more retweets than tweets with just images and articles alone. (Source) 832% is a pretty big deal. Bonus, turn your infographic into a hashtag, and you’ll reach an even wider audience.

3. How To – What good is the internet if it can’t teach you things? Think about how many times you have run to the internet for instructions. People love to treat search engines like their all-in-one handyman, advice-giving encyclopedia. So, give the people what they want and teach them how to properly do some stuff. Of course, you’ll want to make sure you actually know what you are talking about. Don’t advertise knowing how to teach a cat how to dance unless you truly know how to do that, because, honestly, that’s a serious situation and you can’t just be playing with people’s emotions.

4. You and Your – Make it about ME, and by me, we mean the reader. By using the words “you” or “your” you put the focus on the reader. Why should I click through? Oh you’re talking to me! It’s specifically and especially valuable and relevant to ME! I love me! I love bettering myself, thanks, super clickable headline!

5. Most – The people of the internet are not interested in average things. No one is clicking through when they see “10 Moderately Successful Female Entrepreneurs.” Now, if that headline said “The 10 Most Successful Female Entrepreneurs” the click through rate will increase significantly. The same goes for non-list posts, such as “The most adorable dog barking at a pumpkin” versus “Ok looking dog barking at a pumpkin.” (Side note: “Dog” is also one of the most clickable words on social media, but unless you’ve got the MOST adorable dog, don’t waste anyone’s time).

6. Video – When people don’t feel like reading, the word “video” calls out to them. Whether you work it into the headline naturally or stick it at the end, internet users tend to gravitate towards awesome video content. Consider something like “Check out this video showing how to teach a cat how to dance!” or “How To Teach a Cat How to Dance (#Video)” Video content calls out to the audience and, if it’s engaging, it’s likely to stay in their memory and get shared again. Keep in mind that only about 20% of internet readers will get past your headline, so you really need to wow them right away if you are hoping to get clicks. Try working in some of these clickable words, but avoid misleading clickbait. While something like “This dog will blow your mind!” might get a lot of clicks, if the content doesn’t properly deliver on that promise, the follower you tricked into clicking is likely to unfollow you. Always remember: clicks are great, but loyal followers are better.

st louis big ideas on small business

“Big Ideas on Small Business” event

st louis big ideas on small businessLearn social media marketing basics from Blank Page Consulting’s Danni Eickenhorst

Do you own a small business? Are you an aspiring entrepreneur? Join our very own Danni Eickenhorst Thursday November 12 at 8 am to learn how to navigate social media as a small business owner. This presentation will be part of a FREE series of weekly seminars on how to own, start, and operate a small business, held by St. Vincent Greenway, Inc.

At the November 12 Big Ideas on Small Business workshop event, Danni will discuss the basics of digital marketing and how to choose where to spend your time. She will give a hands-on demonstration of Facebook pages and will allow time for Q&A from attendees.

To RSVP contact Anna Muckermann at (314) 436-7009 x128 OR send an email to amuckerman@grgstl.org OR send a message to their Facebook page: Facebook.com/StVincentGreenwayInc.

Free Restaurant Advertising: Social Media Engagement

Photo of Ed Aller Design by Monica Mileur.

Photo of Ed Aller Design by Monica Mileur.

Restaurants can’t afford to miss out on the value of customer social media engagement. Having a strong social media presence can expand your reach beyond your neighborhood, while keeping your customers in mind when developing your social media strategy will build customer loyalty. Utilizing the following practices across Facebook, Instagram and Twitter will increase awareness of your business, generate social media engagement, and attract customers.

Increase Visibility

Use a combination of trending and niche hashtags to increase the visibility of your online content and, ultimately, awareness of your restaurant. For example, if local business Strange Donuts is hosting #strangedonutday to celebrate #nationaldonutday, include both hashtags in your post to increase the visibility of your content like food enthusiast, Chowchief. If your expertise is #craftbeer and your region also uses #stlcraftbeer, always use both hashtags like Urban Chestnut Brewing Company. Pizzeoli incorporates hashtags for the style of pizza they offer in order to increase visibility beyond St. Louis, in addition to event-specific hashtags such as #stlcraftbeerweek to promote a beer and pizza pairing at their restaurant as a part of the week’s festivities.

Hashtags

Increase Social Media Engagement

Social media interactions help to sustain the relationships customers build with your restaurant. Executing a presence creatively can increase the impact of your content and even attract first-time customers.

Start conversations with your content. Using captions that encourage discussion and responding attentively to comments will promote traffic as well as loyalty. Additionally, regramming customer photos helps to promote your restaurant. It’s flattering for the customer and it communicates what that customer enjoys about your restaurant through his or her own unique Riseperspective. Conducting contests can boost event attendance or promote your business. For example, Rise Coffeehouse encouraged customers to post photos of their coffee using #rise2000 for a chance to win a $10 gift certificate.

Show Your Good Side

Behind-the-scenes photos and employee images rank well on social media platforms because they allow customers to get to know a company, which ultimately builds loyalty. Presenting a balanced gallery of product- and people-focused images provides a clearer and more engaging sense of the welcoming energy behind all of the parts and pieces that combine to create your business.While dynamic branded content generates more followers, informal content makes new and existing customers feel more invested.

For example, posting employee bios will allow your customers to get to know the faces that represent your business while menu spotlights will showcase new food and drink items. Captivating images paired with detailed explanations will make the menu more accessible for all levels of familiarity with your restaurant. Both options also serve as a great opportunity to display the atmosphere of your restaurant, depending on how you stage the shot.

Ultimately, social media followers should be able to gain a sense of what a restaurant is like from their social media presence. How a restaurant presents itself on social media should be in sync with the experience customers have when visiting in person.

SOCIAL SCHOOL: 3 things Taco Bell can teach us about social media marketing

By Erik Schwenke

Does the plate of food above look familiar? Thanks to social media marketing efforts by the fast food giant,  there’s a good chance that one or more of your friends has been talking about Taco Bell’s new breakfast items, and an even better chance that curiosity has piqued your interest enough to try one of them! It certainly worked on me (and I can vouch that they all taste pretty good, albeit quite greasy).

But, why is this fast food so popular all of a sudden? Plenty of other restaurants have launched campaigns recently to attract customers to their new breakfast trends, but none have been as wildly as successful as Taco Bell’s latest campaign. The secret to the waffle taco doesn’t lie in the syrup, but rather, the marketing. Specifically, how Taco Bell has established its brand voice and willingness to interact with fans. What can your business learn from them?

1.  Photos are everything in social media marketing.

It gets said time and again, but your best avenue for telling a great story and building customer engagement is by being creative with your camera or smart-phone. Taco Bell knows this, and is constantly finding unique ways to present their food to you, the consumer. Search through their Facebook and Twitter, and you’ll be hard pressed to find anything  stock-looking or seemingly “plain” about their posts. Nearly one third of their tweets are pictures, ones that evoke emotion, such as the sunrise imagery above.

Whether your business offers a product or service, there’s always an opportunity to showcase what you do in a way that will resonate with your audience as well. The key takeaway here is to be spontaneous—have an interesting interaction with a customer? Is there something going on in your area that your audience can relate to, such as the weather? Take a photo and tell a story!

2. Your best content comes from your fans.

Social media users are just like businesses—they love having their content shared and retweeted. In fact, they are often willing to create content just for your business, for the sole purpose of being recognized and responded to. If you view Taco Bell’s Twitter, you’ll notice they constantly retweet other users, and they aren’t picky when it comes to sharing someone with a large following versus someone with a not so large one.

Would you rather promote yourself, or have someone else do the talking for you? Keep this in mind when developing your content strategy, and don’t be afraid to ask your fans for photos and feedback that you can share.

3. Supporting your community will help build your community.

Over the years, Taco Bell has been no stranger to taking action in charitable events and giving back to their community. Their dedication has helped them to grow to the 10.4 million likes that they currently have today on their Facebook page!  One such campaign they’ve taken part in is their “Graduate Mas” program, which provides scholarships and partnerships for teens. Last summer, they encouraged users to upload photos of themselves on Instagram, and made a pledge to donate $100 to their charity program for each photo uploaded. Those who uploaded a photo also had a chance to see their photography displayed in Times Square.

You can employ a similar approach as well. In fact, many businesses already have programs in place to support charities, but rarely mention their efforts on social media! Take the time to develop a campaign, and showcase what you’re doing to help your community. Even if your budget is small or non-existent, you can find ways to make a difference. For example, poll your fans and make a pledge to volunteer for a day at a charity of their choice if you reach a certain social milestone. You’ll not only increase the amount of fans you have, but also their trust in the long run.

Want more ideas to jump start your small business on social media? Give us a call and set up a professional strategy session to help find your brand’s voice. Click here to schedule a time that’s convenient for you.

 

Some images courtesy of the Huffington Post.

 

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Empowering advocates to help in your marketing

By Danni Eickenhorst

Neighborhood supporters for a restaurant that would revitalize their neighborhood left some love on the sidewalk.

Neighborhood supporters for a restaurant that would revitalize their neighborhood left some love on the sidewalk.

In my work with local non-profits and small businesses, brand advocate partners have been the “secret sauce” in my marketing success. Tapping into their passion and giving them an outlet to create meaningful impact in an area that they’re passionate about serves both my clients and the advocates involved. When supporters share a message on behalf of a brand on their personal channels, they are seen as being more authentic and trustworthy than the brands themselves. This lends tremendous support to any effort. The benefits my clients have seen have ranged from sponsorships and in-kind donations to major media coverage and larger brand awareness. The advocates I’ve brought in to serveIn my years of creating this collaborative energy to move projects forward, I’ve learned some truly valuable lessons that I believe most brands could benefit from.

Seek the Passionate.

Oftentimes when you launch a campaign, your champions will arise and become evident in the process – from the woman who retweets all of your campaign asks to the man who comes out to all of your events and brings a friend – these people are excited about your caused and have taken it upon themselves to help you be successful. For some projects, these grassroots supporters with small networks may be all you need to find success, but in most efforts, we’ve found that proactively seeking ambassadors with a sizable audience and a shared interest positions you to share your message in a wider-reaching way. Before you ask anyone to advocate on behalf of your brand or cause, ensure that you are asking them to take action in an area that they feel passionate about. This serves two purposes. First, if you are asking someone to help you spread the word on a fundraising for an animal rescue shelter and you are able to confidently say, “I thought of you for this project, because I’ve read your blogs for years and I know that you’re just as passionate about animals as I am,” then you’re also in effect letting them know that you find value in their work and are not just attempting to take advantage of their social audience. Secondly, if you’ve identified a potentially willing social influencer to advocate on behalf of a project they’re already passionate about, the content they push will be more heartfelt and effective, and they’ll likely be willing to do more to help your project be successful.

Share your great expectations.

I’ve learned the hard way that even when you’re successful at gathering a group of passionate like-minded individuals to push your project forward, you still may not see the success you’re hoping for. If your advocates are all C-Level executives serving on multiple boards, or thinly-spread sleep-deprived entrepreneurs, you can’t reasonably expect them to take an active role in moving your project forward. In my work with a St. Louis-area government agency, I developed an incredible group of advocates to serve on our marketing advisory board with the hope that they would help us spread the word for events, or perhaps that they might take an active role in planning or promoting an event. My expectations and their ability to deliver were not well matched and our regular meetings ended up becoming incredibly inspiring brainstorming sessions, but in the end, the one-person marketing team (me) was left to carry out all of the great ideas with limited time and resources. I’ve learned that any group of brand advocates should be a mix of high-level social superstars and young up-and-comers, and since that experience, I’ve worked to be very specific in my asks of volunteer ambassadors so that their level of commitment can be well-matched with the level of need for a campaign to move forward successfully.

promotional kit media kit brand advocate kit marketing

An online advocate kit was created for this campaign that provided flyers, pre-written social media posts, graphics and timeline covers for brand advocates to use.

Empower your champions.

Whether your brand advocates are friends and family or captains of industry, if you make advocacy simple, they’ll be more likely to share you message. A few ways you can do this:

  • Create a landing page for your team where they can download Facebook timeline covers, flyers, poster-style social media graphics and pre-written tweets.
  • If you’re asking your advocates to blog about your cause, provide a variety of writing prompts so that each piece has value and meaning and so that each blog serves a strategic purpose to achieve your campaign goals.
  • Regularly email your group with fresh tweets, prompts, graphics and asks to keep them engaged.
  • If there is an event as part of your campaign, offer your advocates first access and behind-the-scenes information. This will allow them “scoop” content for their blog and personal gratification that they were offered an exclusive opportunity in return for their efforts.

Always be grateful.

Finally, our last bit of advice is simply this – say THANKS. This should be a part of every campaign, but is of special importance in those where people leverage their personal networks to help you succeed. From a simple tagged tweet or email to a free t-shirt or celebratory happy hour, make sure you truly appreciate their efforts and leave them with the feeling that they’ve been an important part of your team.

 

If you’re looking to work with a team of marketing consultants that can help build your brand and empower your advocates, you’re hard-pressed to find a better group in Saint Louis than Blank Page Consulting. #HumbleBrag Let’s talk!

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Social Media: Same Rules Apply

By Danni Eickenhorst

At Blank Page, we’ve been offering Social School courses for several months now, focusing on basic Facebook and Twitter strategy, advanced Facebook advertising and messaging. In our beginner level courses, the one consistent comment we hear is that people are afraid to blog, confused by Twitter or overwhelmed by Facebook. To each of them, I inevitably say, “Social media is just a new platform. Not a new world. The same rules apply that have always applied.”

social media1. Be where the people are. Social media allows you to cast a wide net for your audience – most especially Facebook. Conventional wisdom has always said that you should be where your audience is. An added benefit to being active in social is improved search engine rankings, allowing you to be present in a place where more than 40,000 searches happen every second.

2. Know Your Audience. This goes hand in hand with being where people are. Taking time to identify who you’re targeting will be crucial to any efforts you make in digital marketing. If your ideal customer is female, note that Pinterest is now more popular than Twitter among internet users and that women are four times more likely to be engaged on Pinterest than men. If your product, content or message has a sharable visual component, Pinterest may be an ideal platform.

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Oreo has done a phenomenal job of branding their Facebook page with consistent graphic standards across app buttons, timeline banner and their profile photo.

3. Brand yourself

Basic marketing strategies from days gone by put heavy focus on branding and visibility. Concepts like “top of mind awareness” and “name brand recognition” are still relevant in social media – and are now more easily measurable. The end goal is still getting people to remember your company when they’re looking to buy, hire or execute on a transaction. By branding your Facebook timeline cover, each image, video and post, you’re increasing the number of exposures a potential client has to your brand and thus increasing the likelihood they will think of you when looking to buy.

4. Create opportunities for real connection Marketing has never been successful in a vacuum – not in days gone by when marketers devised strategies in smoke-filled rooms and not today where everything is fluid and digital. In order to make real and meaningful connections with your audience, you must facilitate real life interactions. These may be happy hour events, attendance at a seminar, mailed product tests or a phone call, but the idea is that they involve an intimate in-person interaction with your brand – ideally, with your people.

For more on how to translate your traditional marketing strategy into a digital one, contact us or sign up for an upcoming Social School class. We offer St. Louis social media classes and online webinars.