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home builder marketing case study hibbs home campaign 3 hibbs homes campaign real estate marketing st louis

Award nomination for St. Louis home builder marketing campaign

hibbs homes home builder marketing st louisWe’re pleased to share that our work has been nominated by the Home Builders Association of St. Louis and Eastern Missouri for our work in social and digital media for St. Louis home builder Hibbs Homes. The award recipients will be announced next month at a reception for the HBA.

In celebration of this momentous achievement, we thought it appropriate to share this case study in home builder marketing, with a recap of our strategy and impact for this client.

Maybe it’s the gorgeous construction and design of each custom home, maybe it’s the team at Hibbs Homes – but this client’s work has been a true labor of love by our team. The passion for this work can be evidenced in our recent “We build the house. You make it a home.” campaign, which rolled out earlier this year.

We began working with St Louis custom home builder, Hibbs Homes, in December 0f 2014, and have worked in partnership with their team since that time on:

  • Website creation and launch
  • SEO strategy
  • Social media marketing
  • Content creation
  • Public relations

Our Client’s Business Goals

As one of the most successful builders in St. Louis, our client was seeking to continually build his brand presence, without having to continually personally manage his own marketing. In partnership with Kim’s previous marketing consultant, the very talented Melody Meiners, we began developing a messaging and social media marketing strategy that would keep Hibbs Homes top-of-mind for anyone looking to build a new home in the St. Louis region.

Our Marketing Strategy

Based on our research, we believe that Hibbs Homes is the most active and successful builder over multiple social channels in the St. Louis region, including Facebook, Twitter, Pinterest, Houzz, Instagram, and LinkedIn. In 2015, we were able to generate over a half million impressions (565,100) solely on Facebook, Pinterest, and Twitter, 3,811 website visitors, 285 new email subscribers, and 185 new leads for our client through our social media efforts.

Social media is utilized to help individuals become more educated by sharing the Hibbs Homes team’s expert knowledge. It is also used to promote energy efficiency lifestyle practices by sharing on their blog simple ways to help them leave a smaller carbon footprint. Because of the high-quality content we’ve been able to create in partnership with the Hibbs Homes team, their audience looks to them for what’s next in homebuilding. Additionally, Hibbs Homes has been able to educate them about the importance of high performance home building.  

hibbs homes home builder site banner Our Home Builder Marketing Impact

By posting our projects as they are built, and great visuals of the finished products, we have been able to gain media attention, new customers, and many of new fans. In 2015, we were able to achieve the following impacts to our business through strategic social media marketing:

  • 2,982% increase in website traffic from Facebook
  • 3,450% increase in website traffic from Twitter
  • 247 new email subscribers
  • 180 new client inquiries

Home Builder Social Media Awards

Lastly, by focusing our work on, we have engaged an active community of potential customers and fans nationwide and have achieved their 2015 Houzz Influencer Award and 2015 Design Award. Kim also received the 2016 Best of Design awards in January of this year, based on the portfolios of his design and construction work we’ve featured on Houzz.


Our sincerest thanks to Melody Meiners, Kimberly Rupert, and the entire Hibbs Homes team for their partnership throughout, which made this possible. Special acknowledgement to Taylor Bartley, our marketing project manager, for her dedication and hard work for Hibbs Homes.

hire danni eickenhorst to speak at your event, public speaker, marketing speakerABOUT DANNI EICKENHORST

Danni is one of the top social media strategists in the United States, having been nominated for multiple awards for her strategic digital marketing efforts. She recently launched her online course for small business owners, Universal Marketing Theory, and serves as a marketing and business coach for businesses of all sizes. Read more about Danni’s impressive career, including an award from Governor Nixon, successful election outreach, and her coverage of a major national disaster here. Feel free to reach out to Danni with questions or to have her speak at your next event.

consumer shopping, B2C marketing, b2c marketing strategies, B2C, lead generation strategies, b2b and b2c marketing

What is B2C marketing?

Do you need help developing a better B2C marketing strategy?

B2C, or business to consumer, marketing is exactly what it sounds like; businesses selling or marketing directly to consumers. Because no one knows your product or service better than you, it seems only logical that you would know best how to market to your customers. But B2C marketing isn’t as easy as it sounds.

The Internet has changed everything

The internet and social media has fundamentally changed the way consumers research and buy products and services. Now, it isn’t just important that you convince buyers of your product’s value, but you have to contrive an emotional connection between consumers and your product.

The internet has also changed the way businesses market to consumers. It is where many of your customers will look first for information on your product. Because of this, the internet creates a unique and challenging opportunity for you to engage with consumers across multiple digital platforms.

Why B2C Social Media Matters

Knowing where to find your customers online is the first step. Are they engaging with your content on Facebook? How about Twitter or LinkedIn? After you learn where your customers are online, then you must develop strategies for reaching them on each platform. The content that you create on each platform will be different.

Yes, B2C marketing has changed over the years, but the end goal is still the same. When trying to target consumers online, you must understand how to best utilize the following:

  • B2C Content Marketing. Think of content marketing as your best way to educate consumers and generate demand. If done correctly, your content–blogs, social media, company website and email newsletter–will personally connect consumers to your product, enticing them to buy. 
  • B2C Social Marketing. Having a strong social media presence is one effective way to engage with your customers and educate them on your brand and products. 
  • B2C SEO.  The stronger your keyword strategy, the more likely your company website will be visited. Search engine optimization (SEO) improves the visibility of your website by using applicable keywords to increase the likelihood that your website comes up during web searches. 


About Us

At Blank Page Consulting, we provide a full range of marketing services to help our clients gain visibility, build relationships and grow their businesses. If you are struggling with your St Louis marketing efforts, let us help. We can help you develop the best possible B2C marketing strategy for your business. Request a 30 minute consultation today with one of our digital marketing experts.

signs your company needs marketing training blank page consulting

Signs your company needs marketing training

Marketing has evolved and so should your company’s digital marketing efforts. In days gone by, a brand would push out a message to a large untargeted audience, and hope that by casting a wide net, they’d find success. Today, marketing is a 2-way process with valuable information being delivered in a targeted way. Additionally, the consumer now has the power in marketing relationships – being able to provide feedback in a multitude of ways – from social media comments, to Google or Yelp reviews and beyond – all of which are potentially very public.

It simply is not enough to just drive customers to your website or to have someone “like” your company on Facebook. You need to learn how to best utilize digital or internet marketing strategies to enhance your business and grow your customer base. Social media platforms can be used to develop a deeper relationship with your customers – to retain existing customers, and to attract new ones.

You can’t afford the “if it ain’t broke, don’t fix it” attitude. Your company may be blogging and may even be engaging on social media, but your customer base is not growing, then chances are, your team needs help to take it to the next level. One way that you can do this is through digital marketing training by industry experts.

We have taken note of common scenarios we see day to day. If you see your brand in any of the signs below, your company is in need of social and digital marketing training.

Your digital marketing strategy is turning off millennials

Is your digital marketing efforts turning off millennials? With a buying power into the trillions, millennials set buying trends in everything from technology to food. The millennial generation is less trustful of traditional marketing. They would much rather discover your brand on their own then feel marketed to. For this reason, millennials often look to engage with a company or brand through social media. Learning to foster relationships with millennials on social media will be well worth it.

Your website isn’t generating sales leads

Are customers visiting your website? Maybe they are, but if those visits are not translating to sales then you are missing a huge marketing opportunity. The goal of your website should be to not only engage customers, but to generate sales leads. Digital marketing training will definitely enhance your company’s ability to do this.

Your company does not utilize digital marketing analytics

If you understand what we mean by “analytics” then your company could definitely benefit from digital marketing training. Understanding impressions, bounce rates and call-to-actions and knowing how to use these analytics to enhance performance on your website and on social media is a major contributing factor to your digital marketing success.

You are turning off your customers with too many emails

Fortunately, someone has either bought one of your products, signed up for one of your services or requested that you send them more information. They have now placed themselves on your subscriber list. But unfortunately for them, they are now being inundated with emails. Learning how to implement a better email marketing strategy is important. Sending too many emails can deteriorate your relationship with your customers to the point where they start ignoring your emails. If this describes your current email marketing strategy, then it could use an overhaul.

Let Blank Page help you with all of your corporate marketing training needs. Our “Marketing Strategies for Small Businesses” course can teach you how to create and implement effective digital marketing strategies. Sign up for our online class or request a quote for a corporate training session.

dear entrepreneur to be

Dear Entrepreneur-to-be…

Dear Entrepreneur-to-be,

I’m rooting for you. In fact, I’m kind of your biggest fan. I see your sparkle and I can’t wait to see what you do with this vision that’s driving you.

As you embark on 2016 with visions of business cards dancing in your head, ready to make the leap into the unknown, hoping that your talent and optimism will help you find a solid place to land, I want to share things with you I wish I’d known when I did the same a few years ago. I believe so much in the spirit of those that are willing to strike out on their own to do something different – something better – and I want you to have an easier time of it than I have.

The world won’t reward you for being talented alone.

You have to be willing to do things that make you uncomfortable – like networking and pitching people on your services, occasionally humble-bragging and actively seeking out new business. Yes, you’re talented, but your talent isn’t a spotlight in a loud room, where suddenly people see you and everything else goes dark and quiet in comparison. You’re a gifted person in world of gifted people. You still have to prove your worth and show people why they should want to work with you, listen to you, buy from you. Realize that now, and you’ll avoid tremendous difficulty later.

You will pay people to grow your company for you, and this may make you uncomfortable.

I struggled with this deeply in the first year of my business – essentially hiring people to make money for me. To alleviate my own guilt, I often paid them sums that were unreasonable for the market and gave bonuses, bought lunches, even while my business was still finding solid footing. In year 2, I began working more closely with my accountant who helped me reframe my way of thinking. I was providing them with value beyond their hourly – in the form of software subscriptions, working conditions, exposure to new projects and opportunities, resume-building connections and portfolios. Once this came into focus, my guilt and fears began to subside, and I was able to run my company from a more practical perspective, with my company’s stability being a higher priority.

No one will love your company as much as you do.

I tell my clients this all the time. Your company was born of your ambition to do something different and better. Your company only came into existence because of your sacrifice – financial, personal, or both. You have to be willing to market your own company to your friends and family, and associates, because your authenticity is what will help you stand out as your young company starts to grow. You have to understand that your employees will never be quite as invested in your company’s success or failure as you are – even with a really motivating pay structure.

If you’re going to make the leap in 2016, you have to be all in. Do the things that make you uncomfortable. Be an amazing boss, but manage with your company’s long-term viability in mind – so that you can continue to do something BETTER and DIFFERENT for your clients and customers for the long haul. And, perhaps most importantly, be your company’s greatest advocate. Shout what you’re doing from the rooftops. People are rooting for you to succeed. Go out there and do what you were meant to do – and do it well.

With love from a fellow entrepreneur, Danni CEO, Blank Page Consulting

man in tie B2B marketing, b2b marketing strategies, B2B, lead generation strategies, advertisement, advertising st louis, advertising agency, advertising agencies in st louis, st louis advertising agencies, lead generation company, b2b content marketing

What is B2B marketing?

Are you sure that you understand what B2B marketing really is?

Simply put, B2B marketing is when a business tries to sell a product or service to another business for the business’s use and benefit, rather than a consumer’s. Often, the products or services being sold are in larger quantity, requiring a more significant investment and a longer commitment.

The Internet has changed B2B Marketing

The internet and social media has fundamentally changed the way businesses target buyers. For example, the majority of business buyers research products online first. Because of this, it is important for businesses to learn where to find their buyers online via internet search engines, social media and email.

Your strategy when marketing to businesses should look different from your strategy to marketing to consumers. When trying to target businesses online, you must understand how to best utilize the following marketing methods to maximize lead generation:

  • Content Marketing. The sales process for B2B interactions takes, on average, 22% longer than it did in previous years. One way to supplement the sales process without overworking your staff is to provide valuable information that speaks to potential buyers through content marketing. This content can be used on your company website, social media and email newsletters. The content that you create – be it infographics, articles, videos or case studies – needs to demonstrate your product’s value.  Your content should answer the question why a company can’t do without your product or service.  In this way, your social media networks and your website can be answering sales questions and overcoming objections 24/7 so that your staff doesn’t have to. 
  • Social  Media Marketing. 55% of B2B buyers search for information on social media. (Source: Biznology). Social media accounts are only useful if used – and should be targeted to your industry and potential clients. LinkedIn is fertile ground for B2B relationship growth and lead generation, but you may also find other professional networks for your industry that help generate leads. For example, many custom home builders and home repair professionals post their work and network on, leading to new business for their industries through collaborative projects. 
  • SEO. Search engine optimization (SEO) improves the visibility of your website by using applicable keywords to increase the likelihood that your website comes up during web searches. Consider search terms that executives or managers that are seeking out your services or product may search – then answer their questions in a language that mirrors their own to increase the likelihood of your company being found. 
  • Sales versus Marketing. For long-term B2B marketing and lead generation success, it is critical that your sales and marketing teams work in partnership. A recent article by Meltwater cited that the role of salespeople is changing. According to their article, 82% of B2B decision makers feel that sales reps they interact with for B2B products and services are unprepared to answer their questions. Many also wish to focus less on product demos and more on responsiveness, relationships and references, which they feel speak more about the value of the brand and its offerings than a video conference, webinar or demo can. The key for your marketing is to learn what your audience expects and needs through surveys and interviews – and then to sync up your marketing and sales team’s efforts to deliver.

B2B marketing has evolved

Yes, business to business marketing has changed dramatically over the years, but the end goal is still the same. B2B marketing has evolved from face-to-face relationship building between a salesperson and the prospective buyer to a broader strategy that utilizes data tracking to generate sales leads. Under this new method, a lot of the work and research is done before the salesperson steps in to close the deal.

Partnering with B2B marketing experts

At Blank Page Consulting, we provide a full range of marketing services to help our clients gain visibility, build relationships and grow their businesses. If you are struggling with your St. Louis marketing efforts, let us help. We can help you develop the best possible B2B marketing strategy for your business. Request a 30 minute consultation and let Blank Page  help you with all of your B2B marketing needs.

email encryption email marketing

How can you satisfy the need for email encryption?

quicktips-cmit-solutionsA guest blog by partner Mike Minkler of CMIT Solutions, Clayton

In the early days of email, excited computer users embraced the new technology because of the freedom it entailed. You could say anything you wanted about any topic, at any length, and fire away. But once the world realized that all those messages would live on in perpetuity, the need to protect the security and integrity of this most basic of all online communications became more prevalent.

Today, that need is even more critical. If your company is ever sued, the Federal Rules of Civil Procedure require that electronic communication subpoenaed as evidence be produced within 99 days. And depending on what industry you work in, government regulations might mandate more specific protocols.

In the health care industry, any email containing Protected Health Information (PHI) and Electronic Medical Records (EMR) must be protected; in the finance industry, compliance officers are required to scan emails for keywords like “guarantee,” “100%,” and “definitely.” In the real estate industry, new Truth in Lending Act-Real Estate Settlement Procedures Act (TILA-RESPA) rules went into effect in October regulating how non-public information (NPI) included on mortgage application disclosure forms can be shared. And in the legal industry, emails must be archived for years.

Managing the IT stresses of such rules and requirements can be onerous for small to medium-sized businesses, which are regularly pressed for time and precious resources. That’s why robust email services are so critical, especially if they cover all the bases like rapid access, discovery, archiving, and recovery.

Learn the characteristics of a comprehensive email solution.

Reach out to Mike Minkler for more information.

Mike Minkler CMIT Solutions of Clayton 12977 N 40 Drive St Louis, MO 63141 Phone: 314.222.1364 Toll Free: 1.800.510.CMIT

marketing trends 2016 digital marketing trends

5 marketing trends to be mindful of in 2016

By Danni Eickenhorst

As we look ahead at what’s to come in marketing in 2016, we are seeing that major shifts in digital media are going to shape marketing strategies big and small. Increasingly, businesses of all sizes are finding frustration and failure in their marketing methods. By being aware of these 5 key marketing trends, brands can pivot in their planning – looking ever forward, rather than engaging in another year of reactive marketing.

    1. Continued growth of video content and video ads across all major channels – with a notable strategic increase in Facebook. In fact, some experts are predicting that Facebook will outpace YouTube. In a survey by Demand Metric last fall, an astonishing 74% of businesses reported that video content outperformed other content types in driving conversions. This fact, combined with the incredible reach that Facebook and Twitter now deliver on video content, makes video a MUST for brands in 2016.
    2. Mobile traffic will continue its trend of upward growth and will be at the heart of many of our strategic planning efforts in the New Year. We are seeing mobile outpacing desktop interactions across nearly every medium. With the rise of wearable technology, we’ll be optimizing for new screens and new content experiences.
    3. “Content shock” will continue to impact your marketing strategy – with content marketing struggling to be as effective a medium for many brands. A recent study found that the amount of content being created is far outpacing our desire for it – and our ability to consume it. Brands and small businesses will have to find new ways to stand out from the crowd through higher quality content, advertising, and strategic partnerships.Far and away, we are seeing that longer form content (4,000 or more words) outperforms shorter, punchier content again and again. From a search perspective, this content is richer, and if well written and well-formatted, will lead to longer site visits, which are signals to Google that you are offering strong and useful information.
    4. marketing trends in 2016 marketing trends content creation content production social engagement marketing strategyThe role of the website will continue to change as social media channels encourage publishers to publish on-network. The role of the website will continue to change as well, as digital assistants such as Apple’s Siri and Google Now serve up answers to questions without sending visitors to your site – some of these digital assistants are answering questions outside of traditional search engines as well, opening a new area of optimization needs for your content. In a recent study of 8,800 brands and their marketing, Trackmaven found that brands were creating 78% more content and realizing 60% less engagement than in previous years. And that brings us to our final prediction…
    5. Your marketing will take more time. During times of plentiful business, and during times of difficulty  alike, companies tend to cut their marketing budgets – a move that will invite future failure. Brands are finding that their audiences are demanding QUALITY of content over quantity – a demand that requires more time for creative and strategic considerations. We have found that customers and contractors that we bid our time for 12-18 months ago now take 20-30% more time to deliver on, due to the increasing competition across nearly ever industry. Because of the highly competitive nature of content marketing, there needs to be more time for the thoughtful and strategic distribution of the content you create – particularly if you are looking for insightful metrics to guide your future marketing efforts. Budget your time and your resources accordingly.

If you are looking for help to develop a marketing strategy in 2016, schedule your consultation with one of our digital marketing experts – or reach out to get a quote for marketing services. Schedule a New Year Strategy session online by clicking here. 


Reach out for professional help navigating marketing trends in 2016

st louis marketing blank page marketing consulting

Why You Need to Stop Procrastinating your Marketing Efforts

Every time you think about getting on top of your marketing, you can always find an excuse to put it off for just a little bit longer. You know your business has something great to offer and you’re just hanging around, waiting for the rest of the world to realize it. Procrastination is not a good business model, especially when it means missing out on clients.

Still not sold on stepping up your marketing efforts? Here’s why you need to stop dragging your feet and get in the St Louis marketing game.

You need a website. You just do.

Even if you don’t plan to have a very robust website or offer much online functionality, you still need a website. It’s incredibly important for potential customers to be able to find you online and check you out a bit, even if it’s just to make sure you are legitimate. These days, people won’t so much as buy a latte without checking out the café’s webpage, so you absolutely cannot get away without having a professional looking website. Even having a very simple, straightforward webpage can have a great impact on your overall marketing efforts. Not only will it give you a place to explain the basics of your business and provide contact information, but it will also open up another avenue for potential customers to discover your business.

You are making it easy for your competitors to get clients

If customers can’t find you online, they can’t hire you, so you might as well just push them through your competitors’ doors. Getting a website together is a good start, but proper marketing also means making sure that your site is Search Engine Optimized. If your site isn’t properly optimized, potential customers are not going to be able to find you when they do a search online. Think about it – when you are looking for any new service, what’s the first thing you do? You do an internet search and click on something that shows up on top. You might be the best in the business, but if your competitor’s site is showing up on page 1 of Google search results and your site is buried down on page 11, you are losing potential customers every single day.

If you aren’t on Social Media, you’re missing out on free publicity

Social Media is for so much more than posting photos of your delicious lunch and coffee art. Social Media accounts give you a way to get your content in front of the eyes of your audience. People spend several hours a day scrolling through Facebook, Twitter, Instagram, and Pinterest – so if you aren’t throwing yourself into that mix, you are missing out on a huge opportunity. All of these platforms are completely free and allow you to keep current and potential customers up to date on what’s happening with your business and well as promote any specials events or deals you might have going on.

Social Media also provides a way for your business to directly connect with your customers. It can be used to provide customer service, keep customers excited about your products and services, and get feedback. Staying active on Social Media won’t cost you a dime, but it will keep you fresh in the minds of your customers and help you reach new ones as well.

You can’t do it all

You can be the best at what you do. You can put in hard work and provide quality products and services, but that doesn’t mean you can truly convey just how great you are to potential customers. There’s nothing wrong with needing help with your marketing plan, you just need to stop procrastinating and make the call. Working with Blank Page on your St Louis marketing efforts will help you get the word out about the amazing work you do and start bringing more clients through your doors. You do what you do best, and we’ll do the same.

social entrepreneur nonprofit marketing

One donation can impact nonprofits & small businesses for YEARS

By Danni Eickenhorst

social entrepreneur nonprofit marketingFor years, I’ve been looking for a sustainable way to serve businesses and nonprofits with my time and talent without negatively impacting my family and growing business. More than that, I wanted a way to help these organizations grow for YEARS to come.

Today, I finally share with you my grand plan to help nonprofit organizations fundraise and achieve their missions more effectively – and how I hope to support growing small business owners as they labor to create something of their very own. I wanted to share my plan with you, appropriately, on Giving Tuesday.

In the last 2 years, Blank Page Consulting has donated over 300 hours of free marketing services to nonprofits and small businesses in the St. Louis region. We’ve done this through consulting, classes, hands-on marketing help, and website/SEO support. In addition to those hours, we’ve discounted more than 500 hours of marketing work for those who could afford to pay for assistance.

As a small business, every hour is precious, and every hour that we give away is a gamble for our own stability and growth, but as a company with a team of people who have a heart for service and for our community, we have all felt compelled to find a way to help more people.

Step 1. Create a marketing education course that makes sense for small businesses & nonprofits

This fall, I took several weeks out of the office (thanks to an amazing team that held down the fort in my absence!) to develop the first of several online marketing courses, “Small Business Marketing Strategies,” a part of Universal Marketing Theory. This class offers small businesses an affordable opportunity to strengthen their strategy, when paying a consultant isn’t feasible. (Click here for details.)

Step 2. Seek out those who need help.

We already knew several organizations we wanted to help – those that came to us asking for support and guidance when we were maxed out on pro bono hours – but we wanted to find a way to connect with MORE people that were seeking support. In early November, we launched our signup for businesses and nonprofits seeking pro-bono marketing support through our small business marketing strategies class. Immediately, businesses started requesting support. (You can too – right HERE)

Step 3. Launch our scholarship program!

Today, we’re sharing our social entrepreneurship initiative – a scholarship program for organizations in need of marketing education support

We developed “Small Business Marketing Strategies,” a short course for small businesses owners that is an affordable and effective option for small business owners that can’t afford professional marketing help. Please consider gifting a class to an entrepreneur you know, or one of the many on our donation request list.

Our course is normally $199.00 for all 6 weeks of classes that will help them develop and execute a BULLETPROOF marketing strategy to grow a sustainable business. We are discounting this by $50.00 and will donate one course to a small business for every $149.00 that we raise.

Please consider donating what you can afford – and even consider a sustaining donation that allows us to award these free classes on a regular basis. With our recipients’ approval, we will publish the names of the organizations that we help, so that you can see where your donation is going.

Please note: Blank Page Consulting is a for-profit entity, and does not have not-for-profit status, therefore, no donations to this effort will be tax deductible. We are a socially-focused small business, hoping to do some good and support other growing businesses. Have questions? Don’t hesitate to reach out at


click-through rate words, words click-thru click-through

Top 6 Most Clickable Words on Social Media

Whether you are working on wording some informative text to go along with a shared link on Facebook or crafting the perfect Tweet in under 140 characters, it helps to know what is going to make people click in order to increase your click through rate. So what is it that entices people to make that subtle but oh-so-important switch from scrolling to clicking? In many cases, one of more of these 6 words or phrases will do the trick.

1. Top X Something. You see what we did there? This article started with Top 6, and here you are, reading it. Chances are, you clicked through to it, which just proves our point. The truth is, the people of the internet love lists, they just do. Reading long articles with only a few breaks between giant paragraphs?Ain’t nobody got time for that.

infographic-click-through-rate2. Infographic – What’s equal to or possibly even better than a list? Infographics! Tweets that include infographics get 832% more retweets than tweets with just images and articles alone. (Source) 832% is a pretty big deal. Bonus, turn your infographic into a hashtag, and you’ll reach an even wider audience.

3. How To – What good is the internet if it can’t teach you things? Think about how many times you have run to the internet for instructions. People love to treat search engines like their all-in-one handyman, advice-giving encyclopedia. So, give the people what they want and teach them how to properly do some stuff. Of course, you’ll want to make sure you actually know what you are talking about. Don’t advertise knowing how to teach a cat how to dance unless you truly know how to do that, because, honestly, that’s a serious situation and you can’t just be playing with people’s emotions.

4. You and Your – Make it about ME, and by me, we mean the reader. By using the words “you” or “your” you put the focus on the reader. Why should I click through? Oh you’re talking to me! It’s specifically and especially valuable and relevant to ME! I love me! I love bettering myself, thanks, super clickable headline!

5. Most – The people of the internet are not interested in average things. No one is clicking through when they see “10 Moderately Successful Female Entrepreneurs.” Now, if that headline said “The 10 Most Successful Female Entrepreneurs” the click through rate will increase significantly. The same goes for non-list posts, such as “The most adorable dog barking at a pumpkin” versus “Ok looking dog barking at a pumpkin.” (Side note: “Dog” is also one of the most clickable words on social media, but unless you’ve got the MOST adorable dog, don’t waste anyone’s time).

6. Video – When people don’t feel like reading, the word “video” calls out to them. Whether you work it into the headline naturally or stick it at the end, internet users tend to gravitate towards awesome video content. Consider something like “Check out this video showing how to teach a cat how to dance!” or “How To Teach a Cat How to Dance (#Video)” Video content calls out to the audience and, if it’s engaging, it’s likely to stay in their memory and get shared again. Keep in mind that only about 20% of internet readers will get past your headline, so you really need to wow them right away if you are hoping to get clicks. Try working in some of these clickable words, but avoid misleading clickbait. While something like “This dog will blow your mind!” might get a lot of clicks, if the content doesn’t properly deliver on that promise, the follower you tricked into clicking is likely to unfollow you. Always remember: clicks are great, but loyal followers are better.