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Top 6 Most Clickable Words on Social Media

Whether you are working on wording some informative text to go along with a shared link on Facebook or crafting the perfect Tweet in under 140 characters, it helps to know what is going to make people click in order to increase your click through rate. So what is it that entices people to make that subtle but oh-so-important switch from scrolling to clicking? In many cases, one of more of these 6 words or phrases will do the trick.

1. Top X Something. You see what we did there? This article started with Top 6, and here you are, reading it. Chances are, you clicked through to it, which just proves our point. The truth is, the people of the internet love lists, they just do. Reading long articles with only a few breaks between giant paragraphs?Ain’t nobody got time for that.

infographic-click-through-rate2. Infographic – What’s equal to or possibly even better than a list? Infographics! Tweets that include infographics get 832% more retweets than tweets with just images and articles alone. (Source) 832% is a pretty big deal. Bonus, turn your infographic into a hashtag, and you’ll reach an even wider audience.

3. How To – What good is the internet if it can’t teach you things? Think about how many times you have run to the internet for instructions. People love to treat search engines like their all-in-one handyman, advice-giving encyclopedia. So, give the people what they want and teach them how to properly do some stuff. Of course, you’ll want to make sure you actually know what you are talking about. Don’t advertise knowing how to teach a cat how to dance unless you truly know how to do that, because, honestly, that’s a serious situation and you can’t just be playing with people’s emotions.

4. You and Your – Make it about ME, and by me, we mean the reader. By using the words “you” or “your” you put the focus on the reader. Why should I click through? Oh you’re talking to me! It’s specifically and especially valuable and relevant to ME! I love me! I love bettering myself, thanks, super clickable headline!

5. Most – The people of the internet are not interested in average things. No one is clicking through when they see “10 Moderately Successful Female Entrepreneurs.” Now, if that headline said “The 10 Most Successful Female Entrepreneurs” the click through rate will increase significantly. The same goes for non-list posts, such as “The most adorable dog barking at a pumpkin” versus “Ok looking dog barking at a pumpkin.” (Side note: “Dog” is also one of the most clickable words on social media, but unless you’ve got the MOST adorable dog, don’t waste anyone’s time).

6. Video – When people don’t feel like reading, the word “video” calls out to them. Whether you work it into the headline naturally or stick it at the end, internet users tend to gravitate towards awesome video content. Consider something like “Check out this video showing how to teach a cat how to dance!” or “How To Teach a Cat How to Dance (#Video)” Video content calls out to the audience and, if it’s engaging, it’s likely to stay in their memory and get shared again. Keep in mind that only about 20% of internet readers will get past your headline, so you really need to wow them right away if you are hoping to get clicks. Try working in some of these clickable words, but avoid misleading clickbait. While something like “This dog will blow your mind!” might get a lot of clicks, if the content doesn’t properly deliver on that promise, the follower you tricked into clicking is likely to unfollow you. Always remember: clicks are great, but loyal followers are better.

danni@blankpagestl.com

danni@blankpagestl.com
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